Better Bodies Hi Tlanextilnezcayotl ipan Tlanamacaliztli ītēchcopa Takahiro Eto

Tlanāhuatīlli Better Bodies Hi Tlanextilnezcayotl ipan Tlanamacaliztli ītēchcopa Takahiro Eto cē cencā mahuizzō tēmacēhualōni īpan huēyi 2022 Mahuizolli A' Design Award Platino īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

PlatinoTlacuilolli· 2022

Better Bodies Hi Tlanextilnezcayotl ipan Tlanamacaliztli

īpal Takahiro Eto

Tlanāhuatīlli: Better Bodies Hi

Mahuizolli A' Design Award Platino Tēmacēhualōni īpan Tlacuilolli Tlamantli

2,638,834

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #133445

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Better Bodies Hi Tlanextilnezcayotl ipan Tlanamacaliztli

Better Bodies Hi ce tlanextilnezcayotl tlen ipan ce mochicahualoyan calli. Inin nezcayotl motlalia ipan ce tlahcuilolmachiyotl tlen mopatla ipan yeyi tlamantli. Ihcuac in calaquih yahuih tlen campa moselia ihuan ahsi campa mochicahua, in tlahcuilolli ipan in machiyomeh mochihua ocachi tomahuac ihuan ocachi hueyi. In tlahcuilolli tlen ocachi pitzahuac zan tepitzin motequihuia campa moselia ihcuac motlalia ce yolcehuiliztli. In tlahcuilolli tlen ocachi tomahuac motequihuia campa mochicahua ica ce hueyilistli tlen ocachi ce metro. Inin tlahcuilolmachiyotl motlalia ipan in logo, in matlatzalan amoxtli, in machiyomeh ihuan in amamachiyotl tlen omoihcuiloh. In tlahcuilolli tlen mopatla quinpalehuia in tequihuianih ma quiyecchihuacan intlacayo ihuan intlalnamiquiliz cecen tlamantli ipampa in mochicahualiztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Platino

Better Bodies Hi Tlanextilnezcayotl ipan Tlanamacaliztli ca in quicuic in Mahuizolli A' Design Award Platino, huel mahuiztic tlamahuizoliztli tlen momaca in tlachihualli in huel yectli ihuan huel hueyi. In quicuicah Platino quinextia hueyi tlamatiliztli ihuan toltecayotl intech tlachihuanime. Ca quinequi in ni tlachihualli quitlalizque in cualli ipan huehcauh tonalli, quimacazque cualli in altepetl ihuan quihuelitizque in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Better Bodies Hi Tlanextilnezcayotl ipan Tlanamacaliztli quinextia in huel hueyi cualli ihuan quicualtia in cemanahuac ica in tlen cualli. Better Bodies Hi Tlanextilnezcayotl ipan Tlanamacaliztli ca tlachihualli in quicuic in Mahuizolli A' Design Award Platino ihuan quipaquiltia in tlacah.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
Huēyiliztli īhuān Tlacualtepēhualli: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
Tōcāitl: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
Tlachīhualiztli Māchiyōtl: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
Tlanāhuatīlli Nētēcahuilīztli: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
Tēyōllālīliztli: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
Tēquitl Cāhuitl: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
Tēquitl Ōhuitl: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
Calpolli Tlācah: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima