Yihe Dim Sum Tlapectli Tlanahuatilli: Tetepechiuhcayotl ītēchcopa Ye Zhang

Tlanāhuatīlli Yihe Dim Sum Tlapectli Tlanahuatilli: Tetepechiuhcayotl ītēchcopa Ye Zhang cē cencā mahuizzō tēmacēhualōni īpan huēyi 2024 Mahuizolli A' Design Award Bronse īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlaquimilolli· 2024

Yihe Dim Sum Tlapectli Tlanahuatilli: Tetepechiuhcayotl

īpal Ye Zhang

Tlanāhuatīlli: Beijing Jiaotong University

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlaquimilolli Tlamantli

16,431

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #159111

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Yihe Dim Sum Tlapectli Tlanahuatilli: Tetepechiuhcayotl

Amoxtlahtolli: Yihe Dim Sum ye tetepechiuhcayotl īpampa se tlacualnextiloni tlen Beijing īnemachtiloyan, monamaca īpan Tonalcalli Huei Techan. In panīxco caxa quipiya 230 huan 230 huan 60 milimetlin īhuan quipiya nāhui tepitzin caxameh 110 huan 110 huan 45 milimetlin. Nāhui cualnēztoc tlahtōcān Tonalcalli Huei Techan mopohua īpan ixcopinalli, īpampa mīxpantia nāhui tlacualnextiloni yeccoc. In ixcopintin monelohua huehueh Chīna calmimiloli ihuan yancuic art tlachializtli īhuan collage tlamantli tlen ōcuīlōc huehuehcayotl tlahcuilōlli. In caxa mocuī UV tlahcuilōlli, āmatl tlapōhualli, teōcuitlacoztic tenextli tlahtolli īhuan tequitcayōtl tlatectli tentli īnic huel huēyac mochīhua.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Yihe Dim Sum Tlapectli Tlanahuatilli: Tetepechiuhcayotl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Yihe Dim Sum Tlapectli Tlanahuatilli: Tetepechiuhcayotl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Yihe Dim Sum Tlapectli Tlanahuatilli: Tetepechiuhcayotl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: To showcase the essence of the Summer Palace, four of its most iconic sites have been selected to represent the four flavors of the packaging. The illustrations seamlessly blend traditional Chinese architecture with a pop art style, incorporating elements from traditional paintings in collage form. This approach creates a visually impactful impression, setting a new paradigm and trend in traditional Chinese pastry packaging that resonates aesthetically with the younger generation.
Huēyiliztli īhuān Tlacualtepēhualli: Outer packaging: 230mm× 230mm× 60mm
Inner packaging: 110mm× 110mm× 45mm
Tōcāitl: The Summer Palace, pop style, new Chinese style, oriental aesthetics, traditional renewal, packaging design, brand design.
Tlachīhualiztli Māchiyōtl: The outer packaging box of "The Summer Palace Pastry " adopts UV technology and contains four small boxes. The box uses a special paper interlayer and a sulfuric acid paper compartment, the side text adopts the bronzing printing process, and the edge adopts the die-cutting process to ensure the hardness, durability and aesthetics of the box.
Tlanāhuatīlli Nētēcahuilīztli: The biggest challenge in the creative process is how to combine traditional architecture with pastry packaging in a modern style, how to increase the connection between traditional court pastries and young consumers, and at the same time enhance their attention and love for Traditional Chinese architectural culture.
Tlatēmōliztli: Type: Packaging design
Goal: To design a pastry gift box with the traditional cultural characteristics and modern design style of the Summer Palace
Methods: Fieldwork, questionnaire survey, brand research, hand-drawing, design software Ps, Ai were used to create.
Result: The famous buildings of the Summer Palace and the elements in Chinese paintings were combined to create illustrations with national tide style and pop style, which were used as the main visual of pastry packaging, presenting a design with new Chinese and oriental aesthetics.
Results/Impact: At present, this series of products have been listed in the Summer Palace Scenic Area in Beijing, which has received extensive social attention and good social evaluation, injected new cultural innovation vitality into the Summer Palace Scenic Area, and provided new ideas, new paradigms and new trends for traditional Chinese pastry packaging.
Tēyōllālīliztli: The Summer Palace has embraced the recent cultural trend of creative cuisine by introducing its Beijing-style pastry brand - YIHE DIM SUM. The brand aims to elevate the products' value and promote them through thoughtful design.
Anticipating 20 million visitors in 2024, the Summer Palace envisions YIHE DIM SUM as a medium through which consumers can not only savor the elegance of the palace pastries but also visually and spiritually connect with the rich cultural heritage they represent.
Tēquitl Cāhuitl: The project started in Beijing in March 2023, completed in Beijing in December 2023, and was listed in the Summer Palace Scenic Area in Beijing in January 2024.
Tēquitl Ōhuitl: The product is sold simultaneously in the Summer Palace's offline gift shop and official website, and visitors can also buy it in the park when they visit the Summer Palace, and can be used as a souvenir for their own consumption and gifts for relatives and friends.
Patentēmeh: This work is all original images not copyrighted.
Calpolli Tlācah: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:XiaoyiWang
Designer:XiaoyuanQin
Designer:YuzhengLei
Designer:YeLin
Designer:LeSun
Designer:XiaoYuZhou
Īxiptla Tlanēxtīlli: This work is all original images not copyrighted.