Occasional Motto Identità Viżwali minn Zhenqi Ji

Id-disinn Occasional Motto Identità Viżwali minn Zhenqi Ji huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

ĦadidGrafika· 2020

Occasional Motto Identità Viżwali

minn Zhenqi Ji

Klijent: Occasional Motto

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Grafika

12,235

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #98719

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Occasional Motto Identità Viżwali

L-idendenza viżwali ta '"Motto Okkażjonali" inbniet abbażi tat-tifsira litterali tal-isem tal-kumpanija, u estratt l-essenza ta' kif tgħid esperjenzi differenti lin-nies. L-identità għandha diversi kuluri ewlenin, logo tipografiku, u illustrazzjonijiet multipli li jilagħbu b’immaġni moderna u sħuna li tagħmel lil kull prodott uniku, iżda koeżiv ma ’kuntesti differenti.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

Occasional Motto Identità Viżwali huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Occasional Motto Identità Viżwali ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Occasional Motto Identità Viżwali huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Inspired by the idea of memorizing little yet valued life moments. “Occasional Motto” is established since 2018, as an independent stationery atelier inside Irvine, a beautiful city located in Orange County, California. The identity was built with the name of the company, but a series of accompanying elements were created, such as the icon, seal and illustrations, each one of them playing a key role in the brand collaterals, giving the end result of a warm, clean and modern touch.
Dimensjonijiet u Ippakkjar: Dimension is 220 mm x 110 mm for the envelope to hold the invoice. The material is surfaced enhanced white wove paper.
Tikketti: branding, design, logotype, modern, stylish
Sfida tad-Disinn: It is rather hard to create a brand system based on a long company name like "Occasional Motto" since it is not easy to come up with a memory point for consumers at just one glimpse when they are browsing thousands of products at the same time. To help the company earn more attention under the online shopping occasion, the core idea is to make the branding collaterals look different yet convey the core value in a unique and eye-catching way. The results of the brand research that took earlier before the design process showed that about 85 percent of the stationery products on online merchants have a price tag under 10 dollars, and 95 percent of them priced under 5 dollars. This shows that the price is really what customers care about the most when they consider purchasing products under this category, whether it is a notebook or a pencil case. Therefore, it is quite essential to bring Occasional Motto some unique features so that it doesn't have to compete for the price with other cheap and relatively low-quality wholesale products.
Riċerka: There are approximately 220 stationery brands on Etsy, which is the main online merchandise website that Occasional Motto sells its products. Among all these brands, only a few of them have their own brand system since most of these brands just sell products directly from the factory without any brand customization. We consider this as a result of the low-price competition under this category. With that being said, most customers could only get uncharacteristic products, even when they pay an above-average price for them.
Ispirazzjoni: We are inspired by the company name and idea that it encourages people to record each valuable memories in their life with the company's products, whether it's a notebook or a polaroid photo album so that consumers are connected between their memories and the current moment. Hence, we decided to do a ligature on the letter "a" and "l" in the company name, which ultimately becomes the major memory point of the entire branding.
Tul tal-Proġett: The project started in August 2019 in Irvine, CA
Fluss tal-Operazzjoni: We created 3 key illustrations based on this brand identity: Hands holding pens; hands holding polaroid films, and hands surrounding notebooks. These 3 illustrations help the brand convey their most important products: notebooks and a polaroid film album in an exquisite and elegant way.