Better Bodies Hi Identità tad-Ditta minn Takahiro Eto

Id-disinn Better Bodies Hi Identità tad-Ditta minn Takahiro Eto huwa rebbieħ stmat ħafna tal-prestiġjuż 2022 Premju A' Design Award tal-Platinu fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

PlatinuGrafika· 2022

Better Bodies Hi Identità tad-Ditta

minn Takahiro Eto

Klijent: Better Bodies Hi

Rebbieħ tal-Premju A' Design Award tal-Platinu fil-Kategorija ta' Grafika

2,638,834

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #133445

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Better Bodies Hi Identità tad-Ditta

Better Bodies Hi hija identità tad-ditta għal studio tal-eżerċizzju fiżiku. L-identità hija bbażata fuq tipa li tinbidel fi tliet stadji. Hekk kif il-viżitaturi jimxu mir-riċeviment lejn iż-żona tal-eżerċizzju, l-ittri fuq is-sinjali jsiru eħxen u akbar. L-istil l-aktar irqiq jintuża b'mod moderat fir-riċeviment biex tinħoloq atmosfera kalma. L-istil l-aktar grass jintuża fiż-żona tal-eżerċizzju b'għoli ta' aktar minn metru. It-tipa tiġi applikata fuq il-logo, il-websajt, is-sinjaletika u l-materjal stampat. L-ittri li jinbidlu jgħinu lill-utenti jħejju l-ġisem u l-moħħ għall-eżerċizzju pass pass.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Platinu

Better Bodies Hi Identità tad-Ditta huwa rebbieħ tal-Premju A' Design Award tal-Platinu, rikonoxximent prestiġjuż ħafna mogħti lil disinji tassew eċċezzjonali, eleganti u manjifiċi. Ir-rebbieħa tal-Platinu huma mirakli tal-ħolqien, xhieda tal-limiti tal-kreattività intellettwali, u juru l-professjonalità u l-ġenju bla paragun tad-disinjaturi tagħhom. Huwa mistenni li dawn id-disinji jkunu l-aktar xogħlijiet magħrufa li jiddefinixxu l-estetika ta' epoka, jikkontribwixxu għall-benessri tas-soċjetà u jwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Better Bodies Hi Identità tad-Ditta juri livell ta' eċċellenza trasċendenti u jagħmel id-dinja post aħjar bil-karatteristiċi siewja tiegħu. Better Bodies Hi Identità tad-Ditta huwa xogħol li rebaħ il-Premju A' Design Award tal-Platinu li jqajjem ix-xewqat, jispira, ifarraħ u joħloq ferħ kbir.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
Dimensjonijiet u Ippakkjar: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
Tikketti: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
Teknoloġija tal-Produzzjoni: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
Sfida tad-Disinn: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
Ispirazzjoni: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
Tul tal-Proġett: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
Fluss tal-Operazzjoni: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
Membri tat-Tim: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima