Superlimao Identità tal-Marka minn Ruis Vargas

Id-disinn Superlimao Identità tal-Marka minn Ruis Vargas huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

BronżGrafika· 2020

Superlimao Identità tal-Marka

minn Ruis Vargas

Klijent: Laika

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Grafika

12,800

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #98423

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Superlimao Identità tal-Marka

Superlimao hija identità tal-marka maħluqa għal kumpanija tal-arkitettura Brażiljana. Il-logo huwa ispirat mit-tipografija grottesk, li tagħti tonalità sobrja li tikkuntrasta ma' serje ta' illustrazzjonijiet u mudelli kkuluriti. L-identità tinkludi kartolini tan-negozju, stikers għall-għeluq tal-envelopes, preżentazzjoni istituzzjonali u posters. Il-posters huma stampati fuq karta offset ta' 75 gramma u mwaħħla mal-ħitan u l-faċċati biex jimmarkaw il-kwartieri ġenerali tal-uffiċċju u s-siti tal-bini. Il-lingwaġġ viżiv jista' jkun kemm sobriju kif ukoll espressiv, skont il-messaġġ u l-kuntest.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Superlimao Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Superlimao Identità tal-Marka ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Superlimao Identità tal-Marka jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
Dimensjonijiet u Ippakkjar: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
Tikketti: Brand, poster, logotype, illustration, visual identity, Laika Design
Teknoloġija tal-Produzzjoni: The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
Sfida tad-Disinn: The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
Riċerka: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand.
Ispirazzjoni: Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
Tul tal-Proġett: The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
Fluss tal-Operazzjoni: The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
Privattivi: Laika Design
Membri tat-Tim: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Krediti tal-Immaġni: Laika Design