Peace and Presence Well-Being Branding minn Lisa Winstanley

Id-disinn Peace and Presence Well-Being Branding minn Lisa Winstanley huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

FiddaGrafika· 2020

Peace and Presence Well-Being Branding

minn Lisa Winstanley

Klijent: Peace & Presence Well-being UK

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Grafika

55,938

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #87317

Esplora Aktar Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Peace and Presence Well-Being Branding

Peace and Presence Well-being Hija kumpanija ta' terapija ħolistika bbażata fir-Renju Unit li tipprovdi servizzi bħal riflessoloġija, massaġġi ħolistiċi u reiki biex nifs ġdid lill-ġisem, il-moħħ u l-ispirtu. Il-lingwaġġ viżwali tal-marka P&PW hija msejsa fuq din ix-xewqa li tinvoka stat paċifiku, paċifika u rilassanti ispirat minn memorji nostalġiċi tat-tfulija tan-natura, speċifikament billi jiġbed mill-flora u l-fawna li jinsabu fix-xatt tax-xmajjar u l-pajsaġġi tal-boskijiet. Il-paletta tal-kuluri tieħu ispirazzjoni mill-karatteristiċi tal-Ilma Ġorġjan kemm fl-istati oriġinali kif ukoll ossidizzati tagħhom għal darb'oħra tisfrutta nostalġija ta' żminijiet imgħoddija.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Peace and Presence Well-Being Branding huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Peace and Presence Well-Being Branding ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Peace and Presence Well-Being Branding huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Dimensjonijiet u Ippakkjar: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Tikketti: branding, visual identity, logo, stationery, packaging, merchandise
Teknoloġija tal-Produzzjoni: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Sfida tad-Disinn: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Riċerka: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Ispirazzjoni: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Tul tal-Proġett: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Fluss tal-Operazzjoni: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.