IGPizza Identità Korporattiva minn Emanuele Grittini & Giuseppe Liuzzo

Id-disinn IGPizza Identità Korporattiva minn Emanuele Grittini & Giuseppe Liuzzo huwa rebbieħ stmat ħafna tal-prestiġjuż 2018 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

ĦadidGrafika· 2018

IGPizza Identità Korporattiva

minn Emanuele Grittini & Giuseppe Liuzzo

Klijent: IGPizza

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Grafika

11,164

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #65396

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar IGPizza Identità Korporattiva

Test tal-Ktieb: IGPizza hija identità korporattiva maħluqa għal marka ta' pizza take-away. L-identità hija bbażata fuq mudelli meħuda mill-forom li jidhru fuq pizza, u dawn il-mudelli jiffurmaw tessuti użati fil-materjali korporattivi kollha kif ukoll fil-lay-out tal-punt tal-bejgħ. Karattru ta' pizza tbissima b'ilsien estiż jagħti lill-marka tonalità ħabiba. L-imballaġġ tal-pizza huwa stampat b'fleksografija, filwaqt li l-menu tal-flyer huwa stampat bl-iskrin b'kuluri Pantone. Il-grafika tal-imballaġġ tinkludi wkoll testi promozzjonali u informazzjoni dwar l-ordnijiet. L-identità ġiet żviluppata mal-klijent permezz ta' ppjanar parteċipattiv.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

IGPizza Identità Korporattiva huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li IGPizza Identità Korporattiva ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. IGPizza Identità Korporattiva huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail.
Dimensjonijiet u Ippakkjar: The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
Tikketti: Friendly, pizza, food, colorful, funny
Teknoloġija tal-Produzzjoni: The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
Sfida tad-Disinn: It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
Riċerka: The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
Ispirazzjoni: The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy.
Tul tal-Proġett: The project start in July 2016 in Milan and finished in December 2016 in Milan.
Fluss tal-Operazzjoni: The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
Membri tat-Tim: Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo