Craftoria Identità tal-Marka minn Cansu Dagbagli Ferreira

Id-disinn Craftoria Identità tal-Marka minn Cansu Dagbagli Ferreira huwa rebbieħ stmat ħafna tal-prestiġjuż 2026 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

BronżGrafika· 2026

Craftoria Identità tal-Marka

minn Cansu Dagbagli Ferreira

Klijent: Cansu Ferreira

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Grafika

7,283

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #181322

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Craftoria Identità tal-Marka

Ir-ribranding ta' Craftoria jesplora l-punt fejn jiltaqgħu l-movimenti artistiċi storiċi mar-ritwali moderni tal-benesseri. Ispirat mix-xena artistika tas-snin għoxrin, l-identità tuża wordmark serif raffinat u illustrazzjoni mill-era Vittorjana biex tippożizzjona l-kitts tat-tpinġija bin-numri bħala attività sofistikata u meditattiva. Id-disinn strutturali tal-imballaġġ tal-posta jiffaċilita t-tranżizzjoni minn minimaliżmu estern għal intern b'kuluri rikki u kuntrast għoli, u jifformalizza l-ftuħ tal-kaxxa bħala bieb għall-fokus kreattiv. Dan is-sistema koeżiva jgħaqqad is-sengħa nostalġika mad-disinn tal-istil tal-ħajja modern biex jgħolli l-esperjenza tal-passatemp.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Craftoria Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Craftoria Identità tal-Marka ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Craftoria Identità tal-Marka jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
Dimensjonijiet u Ippakkjar: Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
Tikketti: art, painting, hobby, vintage, illustration
Teknoloġija tal-Produzzjoni: The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
Sfida tad-Disinn: The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
Riċerka: Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
Ispirazzjoni: The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
Tul tal-Proġett: 6 months, France and USA
Fluss tal-Operazzjoni: The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.