PatchU Identità tad-Ditta, Disinn tal-Karattri minn Chungsheng Chen, Enyang Chen and Wanyun Lo

Id-disinn PatchU Identità tad-Ditta, Disinn tal-Karattri minn Chungsheng Chen, Enyang Chen and Wanyun Lo huwa rebbieħ stmat ħafna tal-prestiġjuż 2026 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

ĦadidGrafika· 2026

PatchU Identità tad-Ditta, Disinn tal-Karattri

minn Chungsheng Chen, Enyang Chen and Wanyun Lo

Klijent: Tainan University of Technology/Product Design Department

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Grafika

7,209

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #180916

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar PatchU Identità tad-Ditta, Disinn tal-Karattri

PatchU huwa proġett ta' branding u disinn tal-karattri li jibdel drappijiet żejda tal-friex f'ġugarelli tal-plush u aċċessorji tal-istil ta' ħajja. Id-drappijiet jiġu magħżula skont id-daqs, it-tessut u t-ton, imbagħad jinħietu f'figuri sempliċi ta' kumpanija bl-użu ta' mudelli flessibbli. Il-ħjata viżibbli u l-patchwork jinżammu bħala parti mill-identità tad-ditta, b'tali mod li kull biċċa tvarja kemxejn minn oħra. L-ippakkjar u l-illustrazzjoni jispjegaw l-oriġini tal-materjali. L-għan huwa li t-tessuti żejda jingħataw valur ġdid u post sħun fil-ħajja ta' kuljum.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

PatchU Identità tad-Ditta, Disinn tal-Karattri huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li PatchU Identità tad-Ditta, Disinn tal-Karattri ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. PatchU Identità tad-Ditta, Disinn tal-Karattri huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: A circular design brand that transforms leftover bedding fabrics into character IP series based plush toys and lifestyle accessories, establishing a new business model for company by converting surplus materials into value added products. Rather than focusing solely on material reuse, it highlights healing, companionship, and emotional value. Sewing traces and patchwork logic, and imperfect connections shape the visual identity, making each piece unique and sustainability part of everyday life.
Tikketti: Branding, Circular Design, Upcycled Leftover, Plush Toy, Character IP Economy.
Teknoloġija tal-Produzzjoni: PatchU is realized through existing bedding manufacturing capabilities, reintroducing leftover fabrics that cannot return to mass production as the brand’s core material. Fabrics are sorted by size, texture, and tone, then transformed into plush companion products using flexible patterns. Visible stitching and patchwork are intentionally preserved as brand features. Through small-batch making and manual adjustment, each piece retains natural variation, allowing production to reflect PatchU’s values of warmth, imperfection, and individuality while ensuring a consistent and authentic brand experience.
Sfida tad-Disinn: The main challenge for PatchU was avoiding being perceived as merely an eco or recycled-material brand. Leftover fabrics are often associated with low value, making it difficult to build emotional connection and trust. In addition, variations in fabric size, color, and texture challenged product consistency. Rather than hiding these imperfections, PatchU embraced them as brand characteristics. Through patching, stitching, and a gentle visual language, the brand reframed difference as individuality, shifting attention from material origin to emotional companionship and redefining how circular brands are perceived.
Riċerka: PatchU approaches brand and product design by rethinking how leftover fabrics from the bedding manufacturing process can be transformed into everyday objects that people feel comfortable using, connecting with, and keeping as long-term companions. The brand treats these leftover materials as unfinished elements, giving them new roles and emotional meaning through patching, stitching, and reassembly. As the brand evolves, PatchU reflects on people’s expectations of healing, companionship, and everyday objects, translating these feelings into gentle forms, a recognizable visual system, and an approachable brand tone. Feedback shows that compared to direct environmental messaging, people are more likely to understand and accept circular values through feelings of being cared for and accompanied. With emotion at its core, PatchU creates a brand experience where sustainability naturally becomes part of everyday life and is felt rather than explained.
Ispirazzjoni: The name is derived from patch, meaning repair and reconnection, reflecting the reuse of leftover bedding fabrics. The letter U represents you, linking the act of repair with the person being cared for. Beyond material regeneration, the name expresses emotional connection and companionship. It embodies sustainability, healing, and vitality, transforming repair into a gentle, human centered experience rooted in everyday life.
Tul tal-Proġett: The PatchU brand was conceived and planned in November 2025, with the development of the overall brand direction and product concepts initiated at the same time. In January 2026, the design of the IP characters began, gradually completing character definition and visual expression. In February 2026, the PatchU trademark and related intellectual property were formally filed, establishing a foundation for brand identity and future applications.
Fluss tal-Operazzjoni: PatchU collects leftover fabrics from bedding production and reorganizes them by texture and tone before redesigning them into simplified plush and companion products. Through patching and stitching, fabrics are transformed into warm, character-driven objects, with visible seams becoming part of the story. Interaction goes beyond use, as products are meant to be hugged, carried, and lived with. Through packaging and visual storytelling, PatchU helps users understand the meaning behind each piece, turning leftover materials into emotional connections and more meaningful everyday experiences.
Privattivi: Copyright belongs to acdesign associates International Co.,Ltd.
Trademark (2026) Trademark Holder: Caliphil Enterprise Co., Ltd.
Membri tat-Tim: ChungSheng Chen
EnYang Chen
WanYun Lo
TingYuan Lin
Tainan University of Technology/ Product Design Department
acdesign associates International Co.,Ltd
Caliphil Enterprise Co., Ltd.
Krediti tal-Immaġni: Image#1~#5: acdesign associates International Co., Ltd.