Piggy Express Disinn ta' Karattru tad-Ditta minn Du Qingyu and Dong Xiuxiu

Id-disinn Piggy Express Disinn ta' Karattru tad-Ditta minn Du Qingyu and Dong Xiuxiu huwa rebbieħ stmat ħafna tal-prestiġjuż 2026 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

BronżGrafika· 2026

Piggy Express Disinn ta' Karattru tad-Ditta

minn Du Qingyu and Dong Xiuxiu

Klijent: Piggy Express Creative Design Team

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Grafika

9,492

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #173387

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Piggy Express Disinn ta' Karattru tad-Ditta

Piggy Express huwa disinn ta' karattru tad-ditta maħluq għal servizz ta' trasport fuq talba. Il-karattru jiżviluppa l-ikona tal-ħanżir tal-logo tad-ditta f'sieħeb tal-ivvjaġġar ħabrieki u faċli. Skema ta' kuluri b'saturazzjoni għolja żżid il-viżibbiltà viżwali b'42 fil-mija, u silwett indipendenti jżomm il-karattru rikonoxxibbli fil-midja kollha. L-animazzjonijiet jiggwidaw lill-utenti f'kompiti bħat-tifdija tal-kupuni u l-intraċċar tar-rotta. Il-karattru ġie rfinat permezz ta' tletin rawnd ta' iterazzjoni tal-forma u ttestjat ma' aktar minn mitt utent fi bliet Ċiniżi.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Piggy Express Disinn ta' Karattru tad-Ditta huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Piggy Express Disinn ta' Karattru tad-Ditta ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Piggy Express Disinn ta' Karattru tad-Ditta jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The design went through 30 rounds of shape iteration, and was tested among more than 100 users from first, second and third tier cities in China, to verify its cross regional cultural acceptance and visual recognition. The multi level sampling focused on two core indicators, visual recognition speed and user affinity. Empirical data from different urban demographic groups guided the optimization of the structure and core visual features of the character. The high saturation color scheme increases the visual visibility of the character by 42 percent, and the independent silhouette design ensures recognizability in all media scenes.
Dimensjonijiet u Ippakkjar: The sizes depend of the media where it is applied
Tikketti: Brand Character Design, Visual Identity Design, Visual Communication, IP, Emotional Brand, Gamified Experience, User Research, Commercial Conversion
Teknoloġija tal-Produzzjoni: The visual system is made with Adobe Creative Suite, Cinema 4D, and Octane Render, with standardized specifications to ensure IP consistency and extensibility across digital, physical, and vehicle media, solving industry adaptation problems.
Sfida tad-Disinn: The core challenge of this project is to transform static brand visual symbols into a complete brand character IP with emotional value. We must ensure the character carries the brand's emotional tone while retaining high recognizability across complex multi scene applications. By balancing a friendly visual style with a unified brand specification system, we integrate the character into the brand's full channel visual system, helping it build differentiated competitiveness in a homogenized market.
Riċerka: This study addresses the emotional coldness and functional homogenization in the ride hailing sector. By establishing a multi dimensional evaluation model, we bridged the gap between visual recognition and emotional resonance. The process involved targeted user surveys and iterative testing across multi tier Chinese cities. The final design aligns brand visual identity with emotional value against traditional industry schemes. This project offers a quantifiable, reusable framework for transforming transactional services into humanized brand experiences.
Ispirazzjoni: The ride hailing industry is highly homogenized, with most brands prioritizing functional efficiency over emotional connection with users, leading to generally low user brand affinity. This project was created to fill this gap. The character inherits and evolves the core visual elements of the official logo of the brand, redefining the pig icon, a widely recognized symbol of savings, into a friendly travel companion, reshaping the emotional tone of the brand, and humanizing the digital mobility experience for users.
Tul tal-Proġett: Launched in Beijing in 2024, the project continues to iterate across multiple scenarios including digital interfaces, vehicle livery, and collaborative activities.
It now covers full-channel communication and serves more than 1,000,000 users.
Fluss tal-Operazzjoni: The Brand Character functions as a living interface element. Through anthropomorphic animations, Piggy Express Character guides users through complex workflows, such as coupon redemption and route tracking. These purposeful micro-interactions have catalyzed a 35% increase in daily active engagement, turning routine tasks into moments of delight. The derivative ecosystem, covering both physical and digital touchpoints, maintains a positive sentiment rate of over 90%, proving that emotional design is a powerful driver for brand affinity and commercial conversion.
Membri tat-Tim: Du Qingyu
Dong Xiuxiu
Liu Jiaqi
Shen Fangyuan
Krediti tal-Immaġni: Piggy Express