Powerbuilding Identità tal-Marka minn Anton Bukoros

Id-disinn Powerbuilding Identità tal-Marka minn Anton Bukoros huwa rebbieħ stmat ħafna tal-prestiġjuż 2025 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

BronżGrafika· 2025

Powerbuilding Identità tal-Marka

minn Anton Bukoros

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Grafika

12,677

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #170914

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Powerbuilding Identità tal-Marka

PowerBuilding huwa proġett ta' fitness minn New York li jgħaqqad ix-xjenza mat-taħriġ. Is-sistema viżwali hija mibnija fuq elementi grafiċi: ċrieki jirrappreżentaw in-nutrizzjoni, żigżagi jsimbolizzaw is-saħħa, u linji dritti jirrappreżentaw il-qawwa. Id-disinn jgħaqqad żewġ fonts: font monospazjat teknoloġiku u grotesque b'saħħtu, li jirrappreżentaw il-qawwa. Il-paletta tal-kuluri hija bbażata fuq gradjent minn aħmar għal blu, u tgħin lill-marka biex tispikka mis-soluzzjonijiet komuni fl-industrija tal-fitness fl-Istati Uniti. Ir-riżultat huwa identità viżwali koerenti, skalabbli fuq midja diġitali u stampata.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Powerbuilding Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Powerbuilding Identità tal-Marka ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Powerbuilding Identità tal-Marka jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: PowerBuilding is a fitness project based in New York, with a mission to integrate science and strength training. It includes a physical gym space, a mobile application, personal trainers, and more. The core focus lies in tracking workouts, health status, and nutrition using data-driven methods to provide personalized recommendations.

As a result, the visual identity emphasizes graphics that represent these three pillars: circles symbolize nutrition, zigzag lines reflect health, and straight lines stand for strength training. Two contrasting typefaces were combined — a bold, extended grotesque to convey power and stability, and a monospaced, tech-inspired font to highlight the scientific approach. The client insisted on using red and blue colors; however, these were already widely used across the U.S. fitness market. The proposed solution was to apply a gradient — a graphic technique that distinguishes PowerBuilding from its competitors. The outcome is a cohesive digital and brand identity.
Tikketti: Identity, Logo, Sport, Brand Identity
Teknoloġija tal-Produzzjoni: Digital printing
Sfida tad-Disinn: A thorough analysis was conducted during the development of the project, including market and competitor research. In-depth interviews were held with representatives of the target audience to explore their needs, pain points, and challenges. This process helped shape a cohesive and relevant visual identity, along with compelling copy for effective communication.
Riċerka: During the project, research was conducted on the client’s business, its market, competitors, and target audience. The goal was to identify unique characteristics that could serve as the foundation for building a recognizable brand identity. The research included desk research and interviews. Participants included business owners and respondents (potential users of the business). The results revealed insights and pain points of athletes, which formed the basis for the brand messaging and communication design. The visual identity was also developed based on these findings.
Ispirazzjoni: PowerBuilding was inspired by a scientific, data-driven approach to training that combines research with athletic performance. Its visual identity is grounded in laboratory aesthetics, symbolizing experimentation and precision. Inspiration was drawn from technological interfaces, superhero films, and space exploration to make the project both functional and engaging.
Tul tal-Proġett: This project began in November 2020 and was completed in January 2021. The work was carried out in Kyiv, Ukraine. The customer was located in New York, USA.
Fluss tal-Operazzjoni: My project is a brand identity. It provides direct value both to the business owner and the company’s clients.
For the business, it helps communicate meaning and key messages, attract attention, and stand out from competitors.
For users, the brand identity ensures clear and high-quality delivery of relevant and important information.
Membri tat-Tim: Anton Bukoros
Krediti tal-Immaġni: Image #1: Photographer Lorenzo Fattò Offidani (Unsplash Free to use), Variations, 2020. ]
Image #2, It is free to use mock up (photorealistic graphic design)
Image #3, It is free to use mock up (photorealistic graphic design)
Image #4: Photographer Anton Bukoros
Image #5: Photographer Anton Bukoros