Kakao AI Campus Disinn tal-Identità tad-Ditta minn LMNT Company

Id-disinn Kakao AI Campus Disinn tal-Identità tad-Ditta minn LMNT Company huwa rebbieħ stmat ħafna tal-prestiġjuż 2025 Premju A' Design Award tad-Deheb fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

DehebGrafika· 2025

Kakao AI Campus Disinn tal-Identità tad-Ditta

minn LMNT Company

Klijent: LMNT Company

Rebbieħ tal-Premju A' Design Award tad-Deheb fil-Kategorija ta' Grafika

238,116

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #167330

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Kakao AI Campus Disinn tal-Identità tad-Ditta

Kakao AI Campus huwa disinn ta' identità tad-ditta maħluq għal spazju ta' tagħlim iddedikat għall-intelliġenza artifiċjali. Il-kampus huwa miftuħ għall-istaff tal-kumpanija, il-komunitajiet lokali, il-gruppi ċiviċi u l-persuni b'aċċess diġitali limitat, u jappoġġja t-taħriġ ta' talent fl-AI. Is-sistema tad-ditta tinkludi aktar minn 50 ikona, viżwali ewlenin, illustrazzjonijiet, sinjaletika u grafika tal-moviment b'morphing mibnija madwar it-tema tal-potenzjal bla limitu tal-individwi. Approċċ ta' disinn għal kulħadd itejjeb il-viżibbiltà u jiggwida l-moviment ġewwa u barra l-ispazju.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tad-Deheb

Kakao AI Campus Disinn tal-Identità tad-Ditta huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Kakao AI Campus Disinn tal-Identità tad-Ditta ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Kakao AI Campus Disinn tal-Identità tad-Ditta joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Kakao AI Campus was created by Kakao Corp. to develop a future AI blueprint for the community.
Open not only to Kakao staff but also to members of local communities, civic groups, and digitally disadvantaged people, it serves as an alternative community to nurture AI talent while implementing ESG principles.
A comprehensive BX design was developed for this symbolic space, establishing principles for operation and designing practical experience programs.
By creating an innovative design that departed from Kakao’s existing identity, the project provided fresh inspiration within the company and fostered an atmosphere for internal branding.
Dimensjonijiet u Ippakkjar: We developed hip and refined graphics, a departure from the typical designs of large corporations, by using Morphing Motion design that transforms.
Reflecting the MZ generation’s lifestyle, we created design elements representing individual identity, completing a
multidimensional experience system with key visuals, illustrations and signage was built around the theme of 'boundless potential of individuals".
The experience design reflects insights from our customer journey analysis.
We maximized visual impact by using an innovative color scheme that breaks away from Kakao’s traditional main color identity guidelines.
Tikketti: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Signage Design, Iconography Design, Illustration Design, Campus Design, Space Design
Teknoloġija tal-Produzzjoni: Adobe Illustrator, Adobe After Effects, Adobe Photoshop
Sfida tad-Disinn: As a platform for global AI talent to explore their potential, the space is designed to put ESG philosophy into practice by supporting and nurturing citizens to build a better future for the community rather than focusing solely on corporate profit.
This initiative lays the groundwork for developing global talent for a brighter future and revitalizing local communities across Korea.
A sophisticated and witty design system was developed to communicate these activities and encourage participation more effectively.
Riċerka: Kakao AI Campus offers a new paradigm for corporate campuses, focusing on interactive self-growth rather than one-sided, profit-driven training.
The flexible and adaptable space and visual design accommodate diverse individual needs, ensuring higher brand accessibility for all.
The guiding principle of Open Imagination in experience design opens up new possibilities for collaboration and mutual growth with the local community.
This innovative approach is expected to set a new benchmark in the industry.
Ispirazzjoni: Over 50 icon assets were created and stylish graphics with morphing motion were developed, designed to resonate with Millennials and Gen Z while breaking away from conventional corporate aesthetics.
These elements evolved into a multi-dimensional experience system of visuals, illustrations, and signage centered on the theme of boundless potential of individuals.
Traditional universal design icons were integrated into key visuals, using a visible Exformation design approach.
Tul tal-Proġett: Seoul, Republic of Korea
Fluss tal-Operazzjoni: A simple and highly visible Exformation design approach and a DFA (Design For All) system were implemented.
This system provides affordances for people of all ages, genders, and abilities, effectively streamlining movement both inside and outside the space.
The Design as Media approach allows employees and the public to discover new facets of the organization.
Membri tat-Tim: Creative Director: Choe Jangsoon
BX Director: Noh Jihoon
BX Director: Han Hyungmin
BX Designer / BX Strategy & BX Design: Hwang Euiseong
BX Designer / BX Strategy & BX Design: Na Hyunjoo
BX Strategist / Verbal Design: Kim Joeun
BX Strategist / Verbal Design: Ghimb Yerim
BX Designer / BX Design: Choi Sangcheol
BX Designer / BX Design: Kim Sehyeon
BX Designer / BX Design: Hong Sungmin
Krediti tal-Immaġni: Image #1 : ©2024. LMNT all rights reserved.
Image #2 : ©2024. LMNT all rights reserved.
Image #3 : ©2024. LMNT all rights reserved.
Image #4 : ©2024. LMNT all rights reserved.
Image #5 : ©2024. LMNT all rights reserved.