Meet in Arcadia Disinn tal-Identità tal-Marka minn Xiaoming Meng and Xueke Fang

Id-disinn Meet in Arcadia Disinn tal-Identità tal-Marka minn Xiaoming Meng and Xueke Fang huwa rebbieħ stmat ħafna tal-prestiġjuż 2025 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

BronżGrafika· 2025

Meet in Arcadia Disinn tal-Identità tal-Marka

minn Xiaoming Meng and Xueke Fang

Klijent: China Social Entrepreneur Foundation

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Grafika

11,774

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #164726

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Meet in Arcadia Disinn tal-Identità tal-Marka

Meet in Arcadia huwa disinn tal-identità tal-marka maħluq għal proġett ta' revitalizzazzjoni rurali fir-Raħal ta' Longtang, Provinċja ta' Guizhou, iċ-Ċina. Il-logo huwa ispirat mill-karattru Ċiniż għall-kelma "sabiħ". L-għelieqi tar-ross fit-terrazzi huma miġbuda b'mod minimalist u astratt. Fuq l-għelieqi, djar astratti tar-raħal Miao huma magħquda mal-linji tal-karattru, u linja waħda ssir saqaf. L-identità tappoġġja t-turiżmu rurali bħala l-industrija lokali ewlenija. Id-disinn għandu l-għan li jippreżenta l-kultura lokali u li jgħin lir-residenti tar-raħal jieħdu sehem fil-bini tal-marka.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Meet in Arcadia Disinn tal-Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Meet in Arcadia Disinn tal-Identità tal-Marka ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Meet in Arcadia Disinn tal-Identità tal-Marka jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
Dimensjonijiet u Ippakkjar: Height 594mm x Width 420mm
Tikketti: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
Teknoloġija tal-Produzzjoni: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
Sfida tad-Disinn: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
Riċerka: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
Ispirazzjoni: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
Tul tal-Proġett: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
Fluss tal-Operazzjoni: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
Privattivi: Logo (2022) China Social Entrepreneur Foundation
Membri tat-Tim: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
Krediti tal-Immaġni: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]