Every Treasure Tells A Story Kampanja ta' Sensibilizzazzjoni Reklamattiva minn Zhou Haiwen, Che Shilong and Guo Cheng

Id-disinn Every Treasure Tells A Story Kampanja ta' Sensibilizzazzjoni Reklamattiva minn Zhou Haiwen, Che Shilong and Guo Cheng huwa rebbieħ stmat ħafna tal-prestiġjuż 2024 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

ĦadidGrafika· 2024

Every Treasure Tells A Story Kampanja ta' Sensibilizzazzjoni Reklamattiva

minn Zhou Haiwen, Che Shilong and Guo Cheng

Klijent: China Global Television Network Co., Ltd. Beijing, CN

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Grafika

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Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #159827

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Every Treasure Tells A Story Kampanja ta' Sensibilizzazzjoni Reklamattiva

Kull Teżor Jgħid Storja hija kampanja ta' sensibilizzazzjoni reklamattiva għal dokumentarju qasir li jippreżenta mija teżori nazzjonali taċ-Ċina. Kull teżor huwa mqabbel ma' stilla, u l-kostellazzjonijiet jissuġġerixxu l-firxa taż-żmien u l-ispazju. Kull teżor huwa akkoppjat ukoll ma' kaxxa ta' djalogu. Xi kaxxi huma tondi u oħrajn kwadri, u kull waħda għandha l-karattru tagħha stess. Il-kotba jiffurmaw it-tema viżiva ewlenija, b'referenzi għal biċċiet tal-bambu Ċiniżi, volumi minsuġa bil-ħjut, skrolli tal-parċmina u kotba b'qoxra iebsa. L-approċċ grafiku jgħin lit-telespettaturi minn kulturi differenti jifhmu l-istejjer.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

Every Treasure Tells A Story Kampanja ta' Sensibilizzazzjoni Reklamattiva huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Every Treasure Tells A Story Kampanja ta' Sensibilizzazzjoni Reklamattiva ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Every Treasure Tells A Story Kampanja ta' Sensibilizzazzjoni Reklamattiva huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creative method mainly tells stories about national treasures, dialogues across time (historically speaking), combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct (dimensional) character.
Dimensjonijiet u Ippakkjar: The dialog box represents communication, and each national treasure is combined with different dialog boxes. Some dialog boxes are round, and some dialog boxes are square. They are all unique and have their own characters.
The constellations in the starry sky represent people's imagination. Since ancient times, people have looked up at the starry sky and given them various cultural meanings.
Tikketti: Culture, China, Heritage, Creativity
Teknoloġija tal-Produzzjoni: Different from the display of general cultural relics, it does not specify the name of each national treasure, but starts from the overall feeling, gives the picture a story, and communicates visually.
In the selection of main cultural relics, instead of displaying a single national treasure, representative national treasures are selected from one hundred cultural relics for design.
In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space, and telling the story of the national treasure itself.
Sfida tad-Disinn: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Riċerka: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc.
Ispirazzjoni: The assigned background, a vast starry sky, is turned into constellations symbolizing the span of time and space, and uses stories like Dunhuang Feitian (beautiful flying celestials in Buddhism, skilled in music and dance) with camel caravan in the Western (China) Regions.

The creative endeavor inspired the audience to understand and talk about Chinese culture, its vast cultural relics and inheritance.
Tul tal-Proġett: The project started in 2022 and is still in circulation worldwide.
Fluss tal-Operazzjoni: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, one can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols. English speakers can also discover the fun of The Classics, which evokes the memory of their own country's books, and arouse their interest in exploring history.
Membri tat-Tim: Zhou Haiwen, Che Shilong, Guo Cheng
Krediti tal-Immaġni: Illustrators, Creators. Zhou Haiwen, Che Shilong, Guo Cheng