Xiaoshanxiang Pig Disinn tal-Marka minn Beijing Jiaotong University

Id-disinn Xiaoshanxiang Pig Disinn tal-Marka minn Beijing Jiaotong University huwa rebbieħ stmat ħafna tal-prestiġjuż 2024 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

BronżGrafika· 2024

Xiaoshanxiang Pig Disinn tal-Marka

minn Beijing Jiaotong University

Klijent: Beijing Jiaotong University

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Grafika

14,819

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #159116

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Xiaoshanxiang Pig Disinn tal-Marka

Xiaoshanxiang Pig hija disinn tal-marka maħluq għall-prodotti tal-laħam tal-majjal tar-raħal Xiaoyuan fiċ-Ċina. L-identità hija bbażata fuq illustrazzjonijiet sempliċi tal-kampanja u fuq il-metodu lokali tal-biedja, li fih il-ħnieżer jistrieħu fuq friex tat-tiben. Minflok ir-ritratti tal-prodott komuni fl-ippakkjar tal-laħam, intużaw kuluri ħfief u tpinġijiet ġocondi. Is-sett jinkludi kaxxa tal-ippakkjar, għata tan-nofs magħmula minn kartuncin abjad ta' 260 gramma bi stampar bl-iskrin u bl-istampar bil-fidda, mappa tar-raħal, kuponijiet u posters. L-għan huwa li tiżdied il-valur tal-prodotti agrikoli lokali u li tinqasam l-istorja tar-raħal.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Xiaoshanxiang Pig Disinn tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Xiaoshanxiang Pig Disinn tal-Marka ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Xiaoshanxiang Pig Disinn tal-Marka jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The pigs raised in Xiaoyuan Village are called "pigs sleeping on straw beds". We drew simple countryside illustrations around this feature, and designed a set of product packaging with light colors and funny styles, building a complete brand visual image for "Xiaoshanxiang Pig". When purchasing the product, consumers can get a good impression of the Xiaoshanxiang Pig brand through a series of package designs, and then learn the story of Xiaoyuan Village behind it.
Dimensjonijiet u Ippakkjar: Map: 594mm*420mm
Outdoor Poster: 2000mm*3550mm
Pork Product Coupon: 180mm*54mm
Pork packaging box: 175mm*115mm*25mm
Pork packaging waist cover: 80mm*115mm
Specification: 250g
Tikketti: Brand design; Rural revitalization; Pork packaging; Graphic design; Illustration
Teknoloġija tal-Produzzjoni: The XIAOYUANXIANGZHU pork brand design team conducted in-depth research on various aspects of China's Xiaoyuan Village, and completed a set of harmonic pork packaging design with a series of cultural and creative products, such as the map of Xiaoyuan Village, coupons, and promotional posters. The pork packaging design adopts the air-conditioned packaging method to inhibit the growth of bacteria, prolong the freshness period of pork, and keep its fresh color. The pork package of XIAOYUANXIANGZHU uses 260g white cardboard as the main material of the waist cover ,it also used screen printing and silver stamping process to emphasize the details and texture of the product.
Sfida tad-Disinn: The biggest challenge in the project was how to extract the key elements from the rural agricultural products to form a set of recognizable brand design, how to combine the characteristic culture of Xiaoyuan Village and its special farming method to highlight its biggest highlight, and how to make the brand break away from the traditional packaging form which is based on the physical pictures.
Riċerka: Type: Brand Design Study
Objective: To build a complete set of brand image for the pork products of Xiaoyuan Village, to increase the added value of pork products, to promote the sales of local agricultural products, and thus to drive the local economic development.
Methods: Determine the planning and design style of the brand through questionnaire survey, data analysis, field visit, brand research, etc., and use hand drawing and computer software to do the design.
RESULTS: The results of the study showed that meat consumers nowadays focus on the pursuit of fresh and natural meat products. At the same time, meat packaging in flat illustration style is not common in the market. Therefore, the design team highlighted the advanced technology of pork farming in Xiaoyuan Village in the packaging and product literature design, and adopted an illustration design style to effectively differentiate it from other pork products in the market.
Effectiveness/Impact: The design project is an attempt of brand rural agricultural products, which responds to the Chinese government's call to revitalize the rural economy, and provides a case study and experience for boosting the rural economy and promoting industrial development. it also obtains the widespread support and love of local villagers.
Ispirazzjoni: "Xiaoshanxiang Pig" is an agricultural product brand of Xiaoyuan Village in China. As China is the world's largest pork producer and consumer, the brand design not only improves the added value of pork products and promotes the sales of local agricultural products, but also publicizes the beautiful scenery and special culture of Xiaoyuan Village, and the integration of agriculture and tourism promotes the new development of the local economy.
Tul tal-Proġett: The design project started in November 2022 and ended in July 2023, it will put into production in March 2024. The products are expected to be sold at the farmer's market in Xiaoyuan Village and online store.
Fluss tal-Operazzjoni: The products will sold at the farmer's market of Xiaoyuan Village and online stores, targeting younger, demanding consumers, providing them with all-natural local pork grown in the mountains with definitely none of pollution.
Privattivi: This work is all original images not copyrighted.
Membri tat-Tim: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YuanshuNiu
Designer:JingyingLv
Designer:LuyaoZhai
Designer:YuzhengLei
Designer:YaoZhou
Krediti tal-Immaġni: This work is all original images not copyrighted.