Summer Palace Tour Disinn tal-Marka minn YeZhang

Id-disinn Summer Palace Tour Disinn tal-Marka minn YeZhang huwa rebbieħ stmat ħafna tal-prestiġjuż 2024 Premju A' Design Award tad-Deheb fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

DehebGrafika· 2024

Summer Palace Tour Disinn tal-Marka

minn YeZhang

Klijent: Beijing Jiaotong University

Rebbieħ tal-Premju A' Design Award tad-Deheb fil-Kategorija ta' Grafika

244,004

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #158812

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Summer Palace Tour Disinn tal-Marka

Summer Palace Tour huwa disinn tal-marka maħluq għal mawra ta' anniversarju tal-Palazz tas-Sajf f'Bejġing. Tliet gruppi arkitettoniċi ewlenin huma illustrati fi stil 2.5D, li jkopru aktar minn 20 bini tradizzjonali Ċiniż, bl-iswed, l-aħmar u l-aħdar. Id-disinn huwa applikat fuq materjali ta' pubbliċità, provvisti tal-uffiċċju u tifkiriet, stampat fuq karta artistika miksija u karta tas-sengħa bi stampar bl-iskrin u ttimbrar bid-deheb. Kaxxa tal-karta tas-sengħa żżomm żewġ kartelluni, erba' ħolqiet taċ-ċwievet, tejp adeżiv, envelop u pitazz. Il-viżitaturi jistgħu jġorru l-wirt tal-ġnien f'idejhom.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tad-Deheb

Summer Palace Tour Disinn tal-Marka huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Summer Palace Tour Disinn tal-Marka ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Summer Palace Tour Disinn tal-Marka joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Dimensjonijiet u Ippakkjar: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Tikketti: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Teknoloġija tal-Produzzjoni: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Sfida tad-Disinn: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Riċerka: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Ispirazzjoni: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Tul tal-Proġett: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Fluss tal-Operazzjoni: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Privattivi: This work is all original images not copyrighted.
Membri tat-Tim: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Krediti tal-Immaġni: This work is all original images not copyrighted.