Dreavita Mental Wellness Brandjar minn Cansu Dagbagli Ferreira

Id-disinn Dreavita Mental Wellness Brandjar minn Cansu Dagbagli Ferreira huwa rebbieħ stmat ħafna tal-prestiġjuż 2024 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

BronżGrafika· 2024

Dreavita Mental Wellness Brandjar

minn Cansu Dagbagli Ferreira

Klijent: Cansu Dagbagli Ferreira

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Grafika

20,492

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #158644

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Dreavita Mental Wellness Brandjar

Dreavita hi marka ta' benessri progressiva u inklużiva. L-identità viżwali kienet maħsuba biex tkun sensittiva, rispettuża u konsiderattiva, li tirrifletti l-karattru inklużiv tal-marka. Il-kunċett twieled mill-idea ta' natura qawwija u jissejjaħ Sempliċità Ispirata mir-Reżiljenza. Hekk kif il-mudelli tan-natura jindikaw konsistenza, qawwa u tkabbir, il-brandjar jimmira li jgħaddi dawn il-messaġġi permezz ta' affermazzjonijiet u approċċ ta' disinn minimali. L-illustrazzjonijiet huma ffokati fuq il-mudelli tan-natura, u juru kif ir-ripetizzjoni u r-reżiljenza jirriżultaw f'suċċess fil-ħajja.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Dreavita Mental Wellness Brandjar huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Dreavita Mental Wellness Brandjar ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Dreavita Mental Wellness Brandjar jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Dimensjonijiet u Ippakkjar: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Tikketti: wellness, mental, health, psychology, identity, inclusive, community, nature
Teknoloġija tal-Produzzjoni: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Sfida tad-Disinn: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Riċerka: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Ispirazzjoni: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Tul tal-Proġett: 2 months, 2023, United States and France
Fluss tal-Operazzjoni: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery