Gua Gua Xing Qiu Identità tal-Marka minn Sxdesign

Id-disinn Gua Gua Xing Qiu Identità tal-Marka minn Sxdesign huwa rebbieħ stmat ħafna tal-prestiġjuż 2024 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

ĦadidGrafika· 2024

Gua Gua Xing Qiu Identità tal-Marka

minn Sxdesign

Klijent: Guangxi Welfare Lottery Issue Center

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Grafika

13,533

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #155947

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Gua Gua Xing Qiu Identità tal-Marka

Gua Gua Xing Qiu hija identità tal-marka maħluqa għal attivitajiet promozzjonali ta' lotterija bil-gratta u ara instantanja fiċ-Ċina. Il-marka tal-kelma tnaqqas it-tirati u taġġusta l-istruttura tal-karattri Ċiniżi, sabiex il-leġġibbiltà tinżamm filwaqt li sens ta' sorpriża jidher meta wieħed iħares mill-qrib. Il-grafika ssegwi l-lingwaġġ ġeometriku tal-logo u tesprimi b'mod astratt iż-żona tal-gratta ta' biljett tal-lotterija. L-istampar juża tekniki ta' kwalità għolja fuq sottostrati riċiklabbli. Is-sistema viżiva sħiħa tirrappreżenta dinja ta' divertiment bil-gratta u ara għal-lagħaba żgħażagħ.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

Gua Gua Xing Qiu Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Gua Gua Xing Qiu Identità tal-Marka ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Gua Gua Xing Qiu Identità tal-Marka huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: While ensuring readability, by reducing strokes and changing the structure appropriately, the wordmark gives people an unfamiliar sense of amazement and fun after they recognize Chinese characters and look further. The patterns follow the geometric design language of logo and expresses the appearance of scratching area of lottery abstractly. The whole visual system together portrays a scratch-off world that radiates fun and surprises that people are looking forward to exploring and unveiling.
Dimensjonijiet u Ippakkjar: The minimum recommended size of the logo is 12 mm for physical printing and 100 px for digital display, and in addition, the design contains detailed requirements for the safe area of the logo and the combination of the individual elements.
Tikketti: Brand identity, Chinese, Instant lottery, Fun, Youthful, Activities offline
Teknoloġija tal-Produzzjoni: GuaGuaXingQiu's minimalist and recognizable design conveys youthful vitality and fun. The materials are produced using sustainable materials to ensure that every entity of the brand is environmentally friendly. The precise execution of high-quality printing techniques on recyclable substrates reflects the brand's commitment to environmental responsibility and the eco-friendly and philanthropic attributes of the welfare lottery industry.
Sfida tad-Disinn: For a long time, the strategy of China's lottery promotional activities has been centered on prize-winning and public welfare. It was a big challenge for the designer to change the client's strategy to focus on fun through practical and reliable data analysis and comprehensive design. It was also a challenge to convey the concept accurately, appeal to young people and avoid under-ageing (minors are not allowed to buy lottery tickets in China).
Riċerka: Through data analysis, researchers found that today's Chinese lottery players pay more attention to fun and socializing when purchasing lottery tickets than winning. As a result, a plan was developed to give the lottery a new label by creating a new brand with a fun, youthful theme. Further, the research found that the fun of buying lottery tickets comes from the excitement of chasing change, which became the core concept that ties the whole design together.
Ispirazzjoni: To solve Chinese lottery industry's difficulties in attracting youngsters, by studying language habits and social preferences of people, project creates a new brand for China welfare lottery's instant ticket promotion activities. The design deconstructs the excitement of seeking changes in dull life, which is the source of lottery's fun. With the visual system, designers build a world of fun and surprises for young players, and make scratching lotteries a new social currency for them.
Tul tal-Proġett: The project started in March 2023 in Beijing and finished in October 2023 in Beijing.
Fluss tal-Operazzjoni: The brand "Gua Gua Xing Qiu (Scratch-off Planet)" will mainly serve as offline activity zone, hosting the welfare lottery's offline activities and centralizing the focus of them. In designers' visions, the new brand may build a group of young lottery players who regard scratching lottery as a new social trend, which is adapted to the context of contemporary Chinese Internet culture, and make scratching lottery tickets a topic of young culture.
Membri tat-Tim: Xiao Xiao
Pan Li
Huang Hao
Chen Xu
Dr. Zhang Rong
Wu Fangbo
Hao Qian
Zhou Qian
Tian Jianing
Lin Hongnan
Liu Beibei
Ai Yangyu