Tang Da Li Identità tal-Marka minn Sxdesign

Id-disinn Tang Da Li Identità tal-Marka minn Sxdesign huwa rebbieħ stmat ħafna tal-prestiġjuż 2024 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

BronżGrafika· 2024

Tang Da Li Identità tal-Marka

minn Sxdesign

Klijent: Tang Da Li

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Grafika

18,010

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #155667

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Tang Da Li Identità tal-Marka

Tang Da Li huwa programm ta' identità tal-marka li jgħaqqad elementi grafiċi klassiċi u moderni. Id-disinn jirrifletti d-diversità u l-ftuħ tad-Dinastija Tang. L-isem tal-marka jilgħab bil-ħoss simili ta' "Tang", li jirreferi kemm għad-dinastija kif ukoll għaz-zokkor, u b'hekk jagħti lill-isem tonalità umoristika. Figuri minn murali tad-Dinastija Tang u kwadri tradizzjonali huma kkombinati ma' tqassim kontemporanju. L-istampar isir b'metodi ta' kwalità għolja fuq materjali riċiklabbli. L-identità hija applikata għal posters u għal ippakkjar f'daqsijiet kbar u żgħar.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Tang Da Li Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Tang Da Li Identità tal-Marka ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Tang Da Li Identità tal-Marka jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: This design merges classical and modern, resonating with the Tang Dynasty's diversity and openness, making the brand stand out. It plays on the pun between "Tang" and "sugar", presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and traditional frameworks for a vibrant brand impression. Through the synergy of brand name and visuals, this conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing.
Dimensjonijiet u Ippakkjar: Large Package: 150mm X 150mm X 50mm
Small Package: 150mm X 50mm X 50mm
Others can be printed or displayed in various size.
Tikketti: Brand Identity, Chinese, Tradition, Tang Dynasty, Poster, Packaging
Teknoloġija tal-Produzzjoni: TangDaLi leverages advanced graphic design techniques, juxtaposing Tang Dynasty line-drawing characters with contemporary imagery. Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Sfida tad-Disinn: The challenge lay in authentically integrating the Tang Dynasty's cultural elements with a modern brand identity without compromising on either. Striking a balance between historical significance and contemporary appeal required extensive research into traditional Chinese art forms, consumer behavior studies, and iterating designs to meet modern ecological and production standards.
Riċerka: The research combined historical analysis with modern design trends to create a bridge between past and present. Using surveys and market analysis tools, we identified a gap in brand storytelling that could be filled with rich cultural heritage. Participants included design experts and target consumers. Insights showed a preference for brand experiences that fuse tradition with innovation, significantly impacting the market positioning and societal perception of Chinese cultural brands.
Ispirazzjoni: Inspired by the cultural richness of the Tang Dynasty, TangDaLi embodies the era’s diversity and openness. The project stemmed from the desire to marry historical resonance with modern vitality. It draws from traditional Chinese motifs, colors, and the poetic pun of “Tang”- sugar and dynasty, bridges modern design, to tell brand story and elicit brand associations, to portray the brand's culture of blending ancient with new and its energetic nature.
Tul tal-Proġett: The project started in April 2023 in Beijing and finished in October 2023 in Beijing.
Fluss tal-Operazzjoni: The design employs the iconic illustrations and typical visual elements, ensuring it's easily recognizable. At the same time, the recombination of traditional and modern introduces a fresh and stimulating aspect, making it memorable. These elements also lay the groundwork for evolving brand stories in future marketing campaigns. These, combined with the brand's name and its pun, pique consumers' curiosity, leading them to experience the Brand's value bridging tradition and modernity.
Privattivi: Copyrights belong to sxdesign
Membri tat-Tim: Illustrations: Luo Ling
Design and Creative: Chen Xu
Wu Fang Bo
Huang Hao
Dr. Zhang Rong
Project: Hao Qian
Lin Hongnan
Liu Beibei
Tian Jianing
Zhou Qian
Ding Yipeng
Li Shulong
Yuan Zhihan
Zhang Mingjie
Krediti tal-Immaġni: Illustrations: Luo Ling
Photos and designs: sxdesign