Id-disinn Dragonpass Identità tad-Ditta minn Mtc Brand Consultancy huwa rebbieħ stmat ħafna tal-prestiġjuż 2023 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

FiddaGrafika· 2023

Dragonpass Identità tad-Ditta

minn Mtc Brand Consultancy

Klijent: DragonPassCompanyLimited

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Grafika

50,704

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #150900

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Dragonpass Identità tad-Ditta

Dragonpass hija identità tad-ditta ddisinjata għal fornitur ta' benefiċċji ta' sħubija u servizzi tal-ivvjaġġar. Is-simbolu l-ġdid jgħaqqad it-traċċa ta' bakketta maġika mal-ittra inizjali D, biex jifforma marka dinamika li taqsam diversi dimensjonijiet. Il-paletta ħamra oriġinali hija estiża bil-vjola u tonalitajiet oħra biex tagħti lill-identità karattru aktar fashionable. Grafika awżiljarja żżid il-flessibbiltà fl-applikazzjonijiet kollha. Is-sistema viżiva ssimplifikata tissostitwixxi emblema antikwata u ssostni immaġni tad-ditta aktar internazzjonali.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Dragonpass Identità tad-Ditta huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Dragonpass Identità tad-Ditta ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Dragonpass Identità tad-Ditta huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: As the world second largest and the No.1 Asia-Pacific membership benefit solutions service provider, DragonPass has encountered a new strategic transformation opportunity. However, its image has become traditional and aging over the past 17 years, requiring a brand image upgrade.This case uses global vision, diversity, vitality, and humanism as keywords. By redesigning the brand's symbols and extending graphics, activating the brand colors, it redefines and standardizes the DragonPass brand visual system.
Tikketti: VI reshape, travel, magician, color activation, interactivity
Teknoloġija tal-Produzzjoni: Based on the brand personality of Magician, the design team used the concept of magical wand trace and combined it with the initial letter "D" of DragonPass for the design. The new logo of DragonPass is dynamic, with magical wand trace crossing multiple dimensions, symbolizing that DragonPass will always bring surprises to it’s clients and users.In addition, the design team built upon the original red-dominated visual identity by adding elegant and fashionable colors like purple, making DragonPass even more attractive.
Sfida tad-Disinn: The challenge in this case is to inherit and reshape the brand's original visual image, which must comply with the development of visual trends without completely deviating from the original impression. To achieve this, the design team refined and innovated elements based on DragonPass's original visual assets, aligning with the corporate culture and catering to popular aesthetic concepts. At the same time, they added a sense of freshness and appeal to the brand's visual image.
Riċerka: As a global intelligent travel service platform, DragonPass takes quality travel as the core, has built a member service system covering travel, health, living, entertainment and other lifestyle scenes. In the field of airport lounges providers, it has been ranked the first in Asia Pacific and the second in the world in the global service network.
Ispirazzjoni: The original brand identity of DragonPass was a dragon emblem, which is an element of Eastern culture. As a global enterprise originating from China, DragonPass should have greater cultural inclusivity, and its brand image needs a more internationalized revamp.The design team, through co-creation with the company's management team, refined a new inspiring mission for DragonPass: "Going For New Aspirations." They also used the Magician archetype from the brand personality model as the basis for the brand image design.
Tul tal-Proġett: The project began in Guangzhou in May 2022 and launched in Guangzhou in February 2023.
Fluss tal-Operazzjoni: The new VI reduces complexity and returns to a simple appeal, making it easier to be recognized and disseminated in all scenarios. It aligns with the global urban aesthetic trend, helping shape an international and upscale brand image while interpreting the concepts and visions of DragonPass.The auxiliary graphics have strong visual impact, adaptability, and flexibility, which enhance the overall visual effects. They also carry symbolic meanings such as "active", "enjoy", and "cheerful", serving as expressions of the brand's attitude and emotions.