Westlake Impression Disinn ta' Identità tal-Marka minn Chao Yang

Id-disinn Westlake Impression Disinn ta' Identità tal-Marka minn Chao Yang huwa rebbieħ stmat ħafna tal-prestiġjuż 2023 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

ĦadidGrafika· 2023

Westlake Impression Disinn ta' Identità tal-Marka

minn Chao Yang

Klijent: Zhejiang University of Finance & Economics

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Grafika

10,154

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #150340

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Westlake Impression Disinn ta' Identità tal-Marka

Westlake Impression huwa disinn ta' identità tal-marka maħluq għal kumpanija tal-arti performattiva f'Hangzhou, iċ-Ċina. Il-wirja tittella' fuq pjattaforma kwadra mqiegħda madwar għaxar ċentimetri taħt il-livell tal-wiċċ tal-West Lake, bil-lag innifsu bħala l-isfond. L-identità ssegwi metodu deċentralizzat. L-ebda logo ma titqiegħed fiċ-ċentru tar-rikonoxximent viżiv. Minflok, sistema ta' gruppi grafiċi flimkien tifforma l-identità. Il-palk kwadru u tieqa għall-promozzjoni kulturali urbana huma l-kunċetti viżivi ewlenin. L-għan huwa li tissaħħaħ ir-rikonoxximent tal-marka.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

Westlake Impression Disinn ta' Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Westlake Impression Disinn ta' Identità tal-Marka ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Westlake Impression Disinn ta' Identità tal-Marka huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: "Impression West Lake" is a performing arts brand. In 2016, entrusted by the Ministry of Foreign Affairs, the G20 Hangzhou Summit designed and arranged a performance of Hangzhou, which was highly praised by the heads of 20 countries.
In this project, the design team tried to make a set of VI without logo. A decentralized design method is proposed, that is, to eliminate the logo as the center of visual recognition, and turn to the system design method of forming an identity with graphic groups.
Dimensjonijiet u Ippakkjar: Combining stage works with colorful sound and light, and combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Western and Chinese stages.
Tikketti: Brand, Poster, Logo, West Lake, Traditional Culture
Teknoloġija tal-Produzzjoni: It has significantly enhanced the recognition of the brand image and customer favors. Help enterprises were selected by the State -owned Assets Supervision and Administration Commission of the State Council of the People's Republic of China to release the "Typical Cases of 100 State -owned Enterprise Brands in 2021", including only 31 local state -owned enterprises, 2 Zhejiang Province; Recommended and used as a monthly review case; dynamic performing arts video was reprinted by multiple design numbers and video numbers.
Sfida tad-Disinn: After investigation, we found that the most impressive of the brand was a square stage hidden in the waters of the West Lake. When the lights were secret, the actors jumped with the music on the mirror -like lake and jumped with the music of "Liang Zhu" and the "Swan Lake" performed by the Ballet's performance. A total of ten actors of the performance were completed on the water, which was significantly different from the real product.
Riċerka: "Impression West Lake" is not only a performing arts company but also a real landscape performance created by the "Iron Triangle" team of directors Zhang Yimou, Wang Chaoge and Fan Yue. It has performed 3,000 performances in total and received 2.9 million audiences. In 2016, entrusted by the Ministry of Foreign Affairs of the People's Republic of China, the original performance "Impression of the West Lake" was revised into "The Most Reminiscence of Hangzhou", and performed as a project of the G20 Hangzhou Summit. The first performance was highly praised by the heads of 20 countries. The performance was broadcast live on the Internet and on television and gained worldwide attention. From May to December 2017, nearly 400,000 visitors were received, with an average attendance rate of more than 80%, of which more than 20% were overseas visitors, and sales hit a record high. "Impression West Lake" has also started a new journey towards international development from the original local tourism.
Ispirazzjoni: The performance is a live performance with the West Lake as the background. The cultural and artistic performance blending the East and the West is held on a square stage about 10cm below the water surface of the West Lake. The square stage and the window for urban cultural promotion became the main concept of my design.
Tul tal-Proġett: The project starts in Hangzhou in August 2020, in Hangzhou in February 2021 and will be presented in Hangzhou in April 2022.
Fluss tal-Operazzjoni: Combining stage works with colourful sound and light, combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Chinese and Western stages.