Id-disinn Italian Capital of Culture Logo U Tnedija Kampanja minn Akomi huwa rebbieħ stmat ħafna tal-prestiġjuż 2023 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

FiddaGrafika· 2023

Italian Capital of Culture Logo U Tnedija Kampanja

minn Akomi

Klijent: Municipalities of Brescia and Bergamo

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Grafika

31,927

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #143502

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Italian Capital of Culture Logo U Tnedija Kampanja

Logo wieħed maqsum minn żewġ bliet differenti (Bergamo u Brescia, magħquda bħala l-Kapitali Taljana tal-Kultura tas-sena 2023) ispirat mill-kultura pop u ddisinjat biex jevolvi matul iż-żmien. Il-ġeometrija kollha hija bbażata fuq liwi ta 'elementi lineari bi ħxuna kostanti, ispirati mill-vireg tal-kostruzzjoni li għalihom iż-żewġ bliet huma magħrufa sew, bil-għan li jinqalbu sterjotip ta' bliet industrijali u jiċċelebraw ir-reżiljenza tagħhom matul l-ewwel żieda qawwija tal-covid-19. L-element aħmar emblematiku mhux biss huwa 3 u B fl-istess ħin, iżda jista 'wkoll jakkwista tifsiriet u forom differenti f'kuntesti differenti.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Italian Capital of Culture Logo U Tnedija Kampanja huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Italian Capital of Culture Logo U Tnedija Kampanja ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Italian Capital of Culture Logo U Tnedija Kampanja huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
Dimensjonijiet u Ippakkjar: Minimum height of the logo: 10 mm
Tikketti: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
Teknoloġija tal-Produzzjoni: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
Sfida tad-Disinn: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
Riċerka: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
Ispirazzjoni: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
Tul tal-Proġett: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
Fluss tal-Operazzjoni: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.