The Zlin Region Identità tal-Marka minn Radoslav Dostal

Id-disinn The Zlin Region Identità tal-Marka minn Radoslav Dostal huwa rebbieħ stmat ħafna tal-prestiġjuż 2023 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

BronżGrafika· 2023

The Zlin Region Identità tal-Marka

minn Radoslav Dostal

Klijent: Zlín Region

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Grafika

12,718

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #142959

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar The Zlin Region Identità tal-Marka

Ir-Reġjun ta' Zlin huwa marka u identità viżiva maħluqa għal reġjun fir-Repubblika Ċeka. L-identità hija bbażata fuq kwadru, u l-erba' kantunieri jirrappreżentaw l-erba' distretti storiċi tar-reġjun. Il-kwadru jinkorpora d-disinn u wkoll juri fejn iseħħ il-bidla, hekk kif il-forom u l-ittri joħorġu lil hinn mit-truf tiegħu. Il-kuluri huma iswed, abjad, isfar skur u isfar ċar, u l-isfar jirreferi għall-kulur tradizzjonali ta' Zlin. L-identità tesprimi l-ispirtu kreattiv u intraprenditorjali tar-reġjun u n-nies tiegħu.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

The Zlin Region Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li The Zlin Region Identità tal-Marka ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. The Zlin Region Identità tal-Marka jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The design dispenses carefully crafted brand DNA and essence of Live Creative Spirit to reinterpret the phrase Outside The Box. This manifests through a complex square-based visual identity, portraying a philosophical dichotomy of self imposed limits and unrestricted possibilities. A Region Without Borders symbolising Zlin's creative and entrepreneurial spirit, ambition, worldliness and courage. Where the region's creativity breaks out beyond a boxed in comfort zone and our own shadows.
Dimensjonijiet u Ippakkjar: Digital
Tikketti: Zlin, Czech Republic, creativity, borders, square, architecture, DNA, change, openness,
Teknoloġija tal-Produzzjoni: The design and methodologies disrupt traditional Czech regional branding styles. The square's edges represent natural roots, anchoring and framing, while denoting where transformation happens. A creative cube defying corners, recast as a box growing beyond imagined and actual borders. Amid the primary colours black, white, dark yellow, light yellow. Yellow is a reverential nod to Zlin's traditional hue. Covering part of the word Zlinsky emphasises the iconoclasm of the design and region.
Sfida tad-Disinn: Perhaps the hardest challenge was to overcome the region's recent history. A declining population had been leaking talent to Prague. Existing branding had been hampered by a traditionally dry and dull approach. This presented challenges when it came to reframing historical and social perspectives. Faced with these obstacles, it was a strategic and creative decision to go bold with the branding, breaking out from the constraints of the past.
Riċerka: The project started by examining Zlin's history and its visionaries. Among these, Tomas Bata, one of the world's biggest footwear manufacturers and retailers. Analysing his and others successes formed the basis for the brand essence of Live Creative Spirit. Discussions with the Regional Governor uncovered a disconnect between the region's youth and the area and government. This inspired the logo design to be as a visual disruptor, defying pigeonholes and inspiring creativity.
Ispirazzjoni: The turbulent times we live in, technology driven changes, plus ever evolving Zlin, all are inspirations for the project. The Czech Henry Ford, Tomas Bata the visionary, is a catalyst and totem with his saying What you want, you can. Of course, the region's inhabitants too, as their creativity enables emancipation from self imposed mental borders. Geographic frontiers are also motivations, with the square's four corners representing Zlin's four historical districts.
Tul tal-Proġett: The project started in 2021, when the government decided it needed a rebrand. The project finished in 2022.
Fluss tal-Operazzjoni: The design transforms perceptions and conceptions of Zlin. Positioning the region away from Prague's periphery, towards a new horizon of creativity and innovation. These characteristics are inherent to the region, and can now be exported through its inhabitants, as they interact and break through the four walls, in a physical and metaphorical sense. The square performs as their base, providing the foundation for communicating the brand's values of acting, thinking and living Outside The Box.
Membri tat-Tim: Strategy: Zuzana Behova, Jan Blazek
Creative Director: Tomas Nedved
Art Director: Radoslav Dostal
Graphic Designer: Milan Nguyen
Krediti tal-Immaġni: Photographer Julius Filip
Film maker Radim Vanous