Id-disinn Cidih Identità tal-Marka minn Peng Wang huwa rebbieħ stmat ħafna tal-prestiġjuż 2023 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

ĦadidGrafika· 2023

Cidih Identità tal-Marka

minn Peng Wang

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Grafika

9,134

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #142225

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Cidih Identità tal-Marka

Cidih hija identità tal-marka ddisinjata għal bażi edukattiva u ta' riċerka xjentifika f'Milano, l-Italja, mibnija b'mod konġunt mill-Università ta' Tsinghua u l-Politecnico di Milano. L-ittri C u D jiffurmaw forom pożittivi u negattivi ta' xulxin, simbolizzaw l-unità bejn it-teorija u l-prattika kif ukoll l-inklużività ta' pjattaforma internazzjonali. Is-semiċirku fiċ-ċentru jissuġġerixxi xemx tielgħa. L-ittra H tirrappreżenta "hub", u l-forma negattiva tagħha żżomm is-siluwett tal-isem. L-identità hija applikata fuq materjal stampat, sinjaletika diġitali, websajts, skrins, folji tal-qtugħ u akriliku.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

Cidih Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Cidih Identità tal-Marka ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Cidih Identità tal-Marka huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
Dimensjonijiet u Ippakkjar: This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
Tikketti: Brand Identity, Logo, VI
Teknoloġija tal-Produzzjoni: C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
Sfida tad-Disinn: CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
Riċerka: Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
Ispirazzjoni: There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
Tul tal-Proġett: The project was started in November, 2020 and put into operation in May, 2021.
Fluss tal-Operazzjoni: A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
Membri tat-Tim: Peng Wang