Anlan Branding Identità tal-Marka minn Haiwen Yang

Id-disinn Anlan Branding Identità tal-Marka minn Haiwen Yang huwa rebbieħ stmat ħafna tal-prestiġjuż 2023 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

ĦadidGrafika· 2023

Anlan Branding Identità tal-Marka

minn Haiwen Yang

Klijent: Anlan

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Grafika

10,137

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #141858

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Anlan Branding Identità tal-Marka

Anlan Branding hija identità tal-marka maħluqa għal marka ta' apparat tal-bellezza. L-identità hija ddisinjata biex tibqa' rikonoxxibbli fost applikazzjonijiet differenti. It-tipa tal-karattri għandha kantunieri mħaddna bil-mod, filwaqt li l-forom ġenerali tal-ittri jibqgħu sempliċi u nodfa. Mudell ta' fjura derivat mill-ittra A jirreferi għall-idea tal-bellezza, u qtugħ preċiż fl-ittra A jgħaqqad it-teknoloġija mal-estetika. Il-vjola tintuża bħala l-kulur ewlieni tal-marka. L-identità hija applikata għas-sistemi tal-istazzjonerija u l-ippakkjar, u l-linji gwida jappoġġaw użu konsistenti.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

Anlan Branding Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Anlan Branding Identità tal-Marka ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Anlan Branding Identità tal-Marka huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Dimensjonijiet u Ippakkjar: The coordinated images were applied to all physical stationery system and package system.
Tikketti: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Teknoloġija tal-Produzzjoni: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Sfida tad-Disinn: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Riċerka: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Ispirazzjoni: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Tul tal-Proġett: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Fluss tal-Operazzjoni: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Privattivi: Shenzhen Baselab Technology Ltd.
Membri tat-Tim: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Krediti tal-Immaġni: Shenzhen Baselab Technology Ltd.