Transam Carriers Identità tal-Marka minn Maksim Zinchuk

Id-disinn Transam Carriers Identità tal-Marka minn Maksim Zinchuk huwa rebbieħ stmat ħafna tal-prestiġjuż 2022 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

BronżGrafika· 2022

Transam Carriers Identità tal-Marka

minn Maksim Zinchuk

Klijent: NUMZ Graphics

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Grafika

11,396

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #139409

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Transam Carriers Identità tal-Marka

Transam Carriers hija identità tal-marka maħluqa għal fornitur tat-trasport u loġistika bbażat f'Toronto, il-Kanada. L-identità hija mibnija madwar iż-Żubru, jew il-Bison Ewropew, annimal mil-Lvant tal-Ewropa li jissimbolizza l-uniċità u l-qawwa. Ir-ras tal-annimal hija imdaħħla f'triangolu, u tipa tal-ittri korsiva u mfassla apposta tagħti lil-logo dehra dinamika. L-isfar u l-iswed huma ż-żewġ kuluri primarji. L-istil huwa applikat fuq it-trakkijiet korporattivi, il-websajt, il-midja soċjali, l-istazzjonerija, ir-reklamar u l-prodotti promozzjonali. It-triangoli sofor fil-grafika jagħmlu l-marka rikonoxxibbli fi ħdan l-industrija.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Transam Carriers Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Transam Carriers Identità tal-Marka ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Transam Carriers Identità tal-Marka jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Dimensjonijiet u Ippakkjar: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Tikketti: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Teknoloġija tal-Produzzjoni: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Sfida tad-Disinn: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Riċerka: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Ispirazzjoni: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Tul tal-Proġett: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Fluss tal-Operazzjoni: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Membri tat-Tim: Designer: Maksim Zinchuk
Krediti tal-Immaġni: Maxim Zinchuk, NUMZ Graphics