Bank of England Identità Viżwali minn Matteo Ruisi and Peter McCabe

Id-disinn Bank of England Identità Viżwali minn Matteo Ruisi and Peter McCabe huwa rebbieħ stmat ħafna tal-prestiġjuż 2022 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

FiddaGrafika· 2022

Bank of England Identità Viżwali

minn Matteo Ruisi and Peter McCabe

Klijent: Bank of England

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Grafika

39,547

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #138983

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Bank of England Identità Viżwali

Id-disinn għal bank ċentrali jfisser li ssib bilanċ bejn informazzjoni teknika u sensittiva, outputs immexxija mill-persunal, komunikazzjonijiet ġenerali li jattiraw, u serje ta' regolamenti. Dan mhux sempliċi biex jintlaħaq u huwa bbażat fuq dinamiċi interni delikati. L-identità l-ġdida ġiet żviluppata flimkien man-nies li se jużawha, biex tibbilanċja l-aspetti kollha tal-komunikazzjoni. Tiffoka fuq li tilħaq pubbliku usa' b'approġġ aċċessibbli, rilevanti, strutturat u distintiv. Dawn il-prinċipji ewlenin intużaw bħala direzzjoni ta' disinn għall-assi viżivi kollha.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Bank of England Identità Viżwali huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Bank of England Identità Viżwali ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Bank of England Identità Viżwali huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Dimensjonijiet u Ippakkjar: Not applicable
Tikketti: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Teknoloġija tal-Produzzjoni: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Sfida tad-Disinn: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Riċerka: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Ispirazzjoni: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Tul tal-Proġett: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Fluss tal-Operazzjoni: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Membri tat-Tim: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Krediti tal-Immaġni: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.