Free Identità tal-Marka minn Fengnan Lin

Id-disinn Free Identità tal-Marka minn Fengnan Lin huwa rebbieħ stmat ħafna tal-prestiġjuż 2022 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

ĦadidGrafika· 2022

Free Identità tal-Marka

minn Fengnan Lin

Klijent: Free

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Grafika

11,258

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #135862

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Free Identità tal-Marka

Free hija identità tal-marka maħluqa għal marka ta' pads sanitarji. Il-logotip huwa mġedded b'ittra F imgħollija bi ftit, li tikkomunika attitudni żagħżugħa u ottimista. Iż-żewġ forom tal-ittra e huma miżbugħa bħala daqqa waħda kontinwa tal-pinzell u marbutin flimkien. Din il-par magħquda hija estratta mil-logo u użata bħala grafika awżiljarja, applikata fuq karti tan-negozju, badges, basktijiet tad-dokumenti, kaxxi express u basktijiet tat-tila. Il-linja dinamika tesprimi l-libertà u l-espressjoni personali. Sistema ta' speċifikazzjoni viżwali żżomm l-identità konsistenti u estensibbli madwar il-kanali online u offline.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

Free Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Free Identità tal-Marka ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Free Identità tal-Marka huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
Dimensjonijiet u Ippakkjar: Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm
Tikketti: Brand visual upgrade, Sanitary napkins, GEN Z,
Teknoloġija tal-Produzzjoni: Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
Sfida tad-Disinn: Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
Riċerka: We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
Ispirazzjoni: For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.
Tul tal-Proġett: Guangzhou,Guangdong Province,China,July 6,2021
Fluss tal-Operazzjoni: The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
Membri tat-Tim: Fengnan Lin
Yingqiang Zhang
Xiaofang Teng