Jalebi Identità tal-Marka minn Raageshwari Kandaswamy

Id-disinn Jalebi Identità tal-Marka minn Raageshwari Kandaswamy huwa rebbieħ stmat ħafna tal-prestiġjuż 2022 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

ĦadidGrafika· 2022

Jalebi Identità tal-Marka

minn Raageshwari Kandaswamy

Klijent: MIT Institute of Design

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Grafika

13,151

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #126528

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Jalebi Identità tal-Marka

Jalebi hija identità tal-marka għal marka kontemporanja tal-ġelat. It-togħmiet tal-ġelat huma bbażati fuq ħelu tradizzjonali Indjan. L-istil viżiv jirreferi għall-bejjiegħa tat-triq li jbigħu ħelu u ikel mielaħ imgeżwer f'karta tal-gazzetta. Il-logo huwa mfassal mill-ittra J u mid-dawra ta' jalebi. It-tipografija, il-kulur u l-kuntrast jagħtu l-identità karattru familjari iżda modern. L-identità hija applikata fuq tazzi, karti tal-menu, boroż u maskri għal dehra konsistenti. Il-karta tal-menu hija mibnija f'saffi, u s-saff ta' quddiem huwa folja trasluċida li tesprimi t-taħlit tal-kulturi.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

Jalebi Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Jalebi Identità tal-Marka ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Jalebi Identità tal-Marka huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
Dimensjonijiet u Ippakkjar: Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm
Tikketti: Brand Identity, Logo, Identity Design, Ice cream
Teknoloġija tal-Produzzjoni: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
Sfida tad-Disinn: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
Riċerka: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.

The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.

“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
Ispirazzjoni: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
Tul tal-Proġett: The project started in September 15 as a part of college project and finished in October 3rd.
Fluss tal-Operazzjoni: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.