Id-disinn FHG Brand Identità Korporattiva minn PBB Creative Agency huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

FiddaGrafika· 2021

FHG Brand Identità Korporattiva

minn PBB Creative Agency

Klijent: PBB Creative

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Grafika

41,509

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #123067

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar FHG Brand Identità Korporattiva

FHG Brand hija identità korporattiva ddisinjata għal manifattur ta' ħġieġ elettrokromiku solidu. Il-logo huwa ffurmat minn erba' saffi ta' forom ta' ħġieġ li jingħaqdu biex joħolqu l-ittri FH, meħudin mill-isem oriġinali tal-kumpanija. It-trasparenza, il-forom u s-saffi tal-biċċiet tal-ħġieġ jirriflettu l-proprjetajiet tal-prodotti. Il-marka ċatta u moderna tagħti lill-osservaturi impressjoni tridimensjonali. L-identità nbniet ukoll bħala installazzjoni ta' ġewwa ta' madwar tliet metri f'kull direzzjoni, li tippreżenta l-logo u l-prodotti tal-ħġieġ flimkien.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

FHG Brand Identità Korporattiva huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li FHG Brand Identità Korporattiva ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. FHG Brand Identità Korporattiva huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: FH Group is the third largest all-base solid-state electrochromic glass manufacturer in the world. PBB designed a corporate identity using a combination of four layers of glass to form an FH. FH comes from the company’s original name Fan Hua, which in Chinese means Glorious City. While being a modern flat logo, it incorporates the initials FH into the design in a creative, simple and clear fashion. The colors were also carefully chosen to visually present company’s vision and culture.
Dimensjonijiet u Ippakkjar: The logo and visual identity were adapted into real-life interior design installation of over 3m x 3m x 3m, presenting the visitors with a 3D representing of the logo. In addition to displaying the logo and brand strength, it is also a display of FH products.
Tikketti: Rebrand, Logo, Innovation, Graphic Design, Visual Identity, Interior Design
Teknoloġija tal-Produzzjoni: The corporate identity design was adapted into an interior design artwork, combining PBB's modern graphic design methodologies and FH Group cutting-edge solid-state electrochromic glass production technologies. This unique combinaison of creativity and technology delivers a glass architecture experience that transports visitors into a vibrant and colorful environment. This realization really shows the potential of a dedicated collaboration between client and agency.
Sfida tad-Disinn: PBB wanted to represent FHG' products variety and communicate it into a simple artwork viewers could easily recognize and understand. As glass manufacturing is a traditional industry, the key challenge was to convince client to adopt a bolder design direction. Through several discussions, the client recognized the potential of the project and was brave enough to transcend the industry conservative culture.
Riċerka: Through qualitative research and interviews with the client's sales people and top industry global clients, PBB discovered that the perception of global towards FHG and the Chinese glass manufacture industry was that it could deliver quality and low price product, but they were not recognized as global innovators. Therefore, the corporate identity used that insight to push a bold, innovative and modern design that would transcend the imagination of global clients and support B2B sales.
Ispirazzjoni: The key inspiration of this project comes from glass, the core product line of FH Group. The transparency, shapes and layers of glass pieces that form the logo reflect their product properties and functionality, but also depict the company’s vision to generate new technology and design new products. The logo offers a three dimension experience to the viewers, which hints a message that FH Group is evolving from a traditional industrial manufacturer into an innovative global company.
Tul tal-Proġett: This collaboration lasted from April 2020 to March 2021. PBB received the initial client brief in April 2020 from the client which in located in Nantong, China. The Research and Analysis phase then started and was completed by July 2020. The Logo and Visual Identity were designed from August to October, 2020. The Application and Interior Design phase lasted between November, 2020 and March 2021. The locations production locations were Beijing and Nantong, in China.
Fluss tal-Operazzjoni: The first step of the workflow involve interaction between client and agency to fully understand the client's product line and the company vision. The second step was an industry analysis and creative research to bring technical concepts and creative direction together. The third step was the development of a creative direction, logo design and visual identity. The fourth step was to bring the visual identity to life through a collaboration with interior designers. The final steps was the implementation of the visual identity in the client's production facility and communication materials.
Privattivi: Trademark in registration process
Membri tat-Tim: Agency: PBB Creative
Client: FHG

Team Members:
Julien Ranjard, Creative Direction
Joseph Chieng, Interior and Architecture Design
Katherine Yao, Law and IP Rights
Wei Wang, Art Direction
Liang Chen, Graphic Design
Shizi Han, Graphic Design
Lola Mechineau, Graphic Design
Zhanhong Huang, Graphic Design
Xizi Lisu, Account Management
Karen Gao, Project Management
Fan Tu, Research
Krediti tal-Immaġni: All images and designs were created by PBB Creative