Quix Primary Function: Identità tal-Marka minn Anja Zambelli Colak

Id-disinn Quix Primary Function: Identità tal-Marka minn Anja Zambelli Colak huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

FiddaGrafika· 2021

Quix Primary Function: Identità tal-Marka

minn Anja Zambelli Colak

Klijent: Zambelli Brand Design

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Grafika

40,925

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #120357

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Quix Primary Function: Identità tal-Marka

Book Text: Quix hija identità ta' marka għal magni tal-bejgħ awtomatiku self-service li joffru xarbiet sħan u kesħin u snacks. L-identità tuża kuluri, texturi u forom meħudin mill-kultura Taljana, filwaqt li tagħti ġieħ lill-era tad-deheb tad-disinn Taljan. Attrazzjoni kemxejn vintage tfakkar fis-snin tad-Dolce Vita u tqajjem il-kultura Taljana tal-kafè. It-tazzi tal-kafè u l-posters huma stampati bil-kuluri CMYK bit-teknoloġija offset, filwaqt li l-magni tal-bejgħ awtomatiku huma mmarkati b'fojls stampati. Id-disinn ibiddel pawża qasira għall-kafè f'esperjenza viżiva kalma.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Quix Primary Function: Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Quix Primary Function: Identità tal-Marka ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Quix Primary Function: Identità tal-Marka huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
Dimensjonijiet u Ippakkjar: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Tikketti: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
Teknoloġija tal-Produzzjoni: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
Sfida tad-Disinn: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
Riċerka: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
Ispirazzjoni: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
Tul tal-Proġett: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
Fluss tal-Operazzjoni: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.