Chez Vous Identità tal-Marka minn Ruis Vargas

Id-disinn Chez Vous Identità tal-Marka minn Ruis Vargas huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

FiddaGrafika· 2021

Chez Vous Identità tal-Marka

minn Ruis Vargas

Klijent: Laika

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Grafika

43,384

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #120238

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Chez Vous Identità tal-Marka

Chez Vous hija identità viżiva maħluqa għal ristorant Belġjan f'Sao Paulo, il-Brażil. L-identità terġa' tinterpreta ikoni Belġjani, bħal Magritte, il-Manneken Pis, ix-xita u l-patata moqlija tradizzjonali, permezz ta' stil ta' illustrazzjoni sempliċi. Testi qosra jinkludu varjazzjonijiet tad-djalett Belġjan, li jżidu sens ta' umoriżmu mal-kompożizzjonijiet grafiċi. L-identità hija applikata fuq menus, posters, pannelli, ippakkjar u flokkijiet, li jagħtu lir-ristorant unità viżiva. Il-menus u l-posters huma stampati bl-offset bil-kuluri CMYK, filwaqt li l-flokkijiet huma stampati diġitalment.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Chez Vous Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Chez Vous Identità tal-Marka ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Chez Vous Identità tal-Marka huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
Dimensjonijiet u Ippakkjar: Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
Tikketti: Branding, Logotype, Package, label, illustration
Teknoloġija tal-Produzzjoni: Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
Sfida tad-Disinn: The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
Riċerka: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
Ispirazzjoni: Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
Tul tal-Proġett: The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
Fluss tal-Operazzjoni: The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
Privattivi: Laika
Membri tat-Tim: Ruis Vargas, Creative Director and Illustrator.
Krediti tal-Immaġni: Ricardo Bassetti and Elias Gomes