LendMe Identità tal-Marka minn Ruis Vargas

Id-disinn LendMe Identità tal-Marka minn Ruis Vargas huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

ĦadidGrafika· 2021

LendMe Identità tal-Marka

minn Ruis Vargas

Klijent: Laika

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Grafika

13,005

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #119666

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar LendMe Identità tal-Marka

LendMe hija identità tal-marka maħluqa għal kumpanija li topera fis-suq tal-ekwità tad-dar. Il-logo juża struttura ikonografika li tirreferi għal kodiċijiet binarji bbilanċjati kontra xulxin, li tissuġġerixxi kemm idea matematika kif ukoll relazzjoni b'żewġ direzzjonijiet bejn il-kumpanija u l-klijenti tagħha. Il-paletta tal-kuluri hija komplementari, bil-vjola bħala bażi u l-oranġjo u l-blu bħala tonijiet ta' appoġġ għal messaġġi u udjenzi differenti. L-applikazzjonijiet jinkludu kards tan-negozju, envelops, preżentazzjoni istituzzjonali u pannell tad-dawl tat-triq.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

LendMe Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li LendMe Identità tal-Marka ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. LendMe Identità tal-Marka huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
Dimensjonijiet u Ippakkjar: Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
Tikketti: Brand, logotype, illustration, visual identity, Laika Design
Teknoloġija tal-Produzzjoni: The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
Sfida tad-Disinn: Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
Riċerka: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
Ispirazzjoni: The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
Tul tal-Proġett: The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
Fluss tal-Operazzjoni: The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
Privattivi: Laika Design
Membri tat-Tim: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Krediti tal-Immaġni: Laika Design