The Cairo Citadel Funzjoni Primarja: Identità Korporattiva minn Rana Galal

Id-disinn The Cairo Citadel Funzjoni Primarja: Identità Korporattiva minn Rana Galal huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

ĦadidGrafika· 2021

The Cairo Citadel Funzjoni Primarja: Identità Korporattiva

minn Rana Galal

Klijent: Rana Galal

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Grafika

9,140

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #113295

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar The Cairo Citadel Funzjoni Primarja: Identità Korporattiva

Test tal-Ktieb: Ċ-Ċitadella tal-Kajr hija identità korporattiva maħluqa għal sit storiku fl-Eġittu. L-identità hija mibnija fuq it-tema tal-kuntrast, riflessa fis-slogan City of Contrast. L-iswed u l-abjad huma l-kuluri primarji, u kulur sekondarju jirreferi għal avveniment storiku li seħħ ġewwa ċ-ċitadella. Il-logo bilingwi huwa ddisinjat f'forma ta' blokk li tista' tinqasam f'żewġ rettangoli mqiegħda opposti għal xulxin, li jissuġġerixxu bidla kulturali. Helvetica Neue ntgħażlet bħala t-tipa ewlenija minħabba l-forom ġeometriċi sempliċi tagħha. Aktar tard ġie żviluppat sistema ta' sinjaletika bl-istess kunċett.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

The Cairo Citadel Funzjoni Primarja: Identità Korporattiva huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li The Cairo Citadel Funzjoni Primarja: Identità Korporattiva ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. The Cairo Citadel Funzjoni Primarja: Identità Korporattiva huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
Dimensjonijiet u Ippakkjar: The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
Tikketti: Logo, Branding, Signage system, Typography, Visual Identity
Teknoloġija tal-Produzzjoni: Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
Sfida tad-Disinn: Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
Riċerka: My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
Ispirazzjoni: The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
Tul tal-Proġett: 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
Fluss tal-Operazzjoni: It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
Privattivi: Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
Membri tat-Tim: none.