Yoonly Identità Viżwali minn Fanny De Bray

Id-disinn Yoonly Identità Viżwali minn Fanny De Bray huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

BronżGrafika· 2021

Yoonly Identità Viżwali

minn Fanny De Bray

Klijent: Made for you

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Grafika

12,923

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #109809

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Yoonly Identità Viżwali

Yoonly hija identità viżwali ddisinjata għal marka tal-ivvjaġġar li toffri esperjenzi lil vjaġġaturi żgħażagħ. L-ittra Y hija kkombinata ma' pin tal-mappa, li tifforma buttuna ta' xegħla u tifi li tappoġġja l-messaġġ bażi, ixgħel il-ħajja. Iż-żewġ ittri O huma ffurmati bħala sinjal ta' infinità, li jesprimu memorji li jibqgħu ħajjin għal għomor sħiħ. Il-parti t'isfel ta' kull ittra tintrefa' lejn il-lemin, u tagħti lil-logo dehra dinamika u b'tessitura. Il-kulur aħdar tal-papra ifakkar fil-baħar u fis-sema, filwaqt li l-oranġjo jfakkar fis-sħana umana u fix-xemx. L-identità hija adattata kemm għall-midja diġitali kif ukoll għal dik stampata.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Yoonly Identità Viżwali huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Yoonly Identità Viżwali ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Yoonly Identità Viżwali jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Dimensjonijiet u Ippakkjar: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Tikketti: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Teknoloġija tal-Produzzjoni: Logo
Business card
Letterhead paper
Envelope
Sfida tad-Disinn: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Riċerka: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Ispirazzjoni: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Tul tal-Proġett: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Fluss tal-Operazzjoni: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Privattivi: Copyright Made for you
Membri tat-Tim: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Krediti tal-Immaġni: Copyright Made for you