Pizzamax Identità tal-Marka minn Salvita Bingelyte

Id-disinn Pizzamax Identità tal-Marka minn Salvita Bingelyte huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

BronżGrafika· 2020

Pizzamax Identità tal-Marka

minn Salvita Bingelyte

Klijent: Salvita Design

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Grafika

13,464

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #102715

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Pizzamax Identità tal-Marka

Pizzamax hija identità tal-marka għal katina żgħira ta' ristoranti tal-pizza fil-Litwanja. L-identità ta' qabel kienet tħallat diversi stili grafiċi u tat lill-klijenti sens dgħajjef tal-marka. Id-disinn mill-ġdid juża logo simplifikat b'aħmar, iswed u abjad, kuluri marbuta mal-pizza Taljana klassika. Il-kliem pizza u max huma mqiegħda fuq naħat differenti tal-biljetti tan-negozju u l-kaxxi tal-pizza. L-ittri M u X għandhom truf imgħawġa li jissuġġerixxu ħobżin li jġorru l-pizzi b'dirgħajn dritti. L-identità hija applikata fuq biljetti tan-negozju, karta bl-intestatura, kaxxi tal-pizza u ħwejjeġ.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Pizzamax Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Pizzamax Identità tal-Marka ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Pizzamax Identità tal-Marka jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensjonijiet u Ippakkjar: I created business cards, letterhead, pizza box and clothing branding.
Tikketti: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Teknoloġija tal-Produzzjoni: I opted to use classic colors on white and black backgrounds.
Sfida tad-Disinn: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Riċerka: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Ispirazzjoni: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Tul tal-Proġett: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Fluss tal-Operazzjoni: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Krediti tal-Immaġni: Copywriter Erin Hope Stevens