The Sands Wine Labels Labu Anggur oleh Giovanni Murgia

Reka bentuk The Sands Wine Labels Labu Anggur oleh Giovanni Murgia ialah pemenang yang sangat dihormati bagi 2018 A' Design Award Besi yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

BesiPembungkusan· 2018

The Sands Wine Labels Labu Anggur

oleh Giovanni Murgia

Klien: Cantina Li Duni

Pemenang A' Design Award Besi dalam Kategori Pembungkusan

19,745

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #67776

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai The Sands Wine Labels Labu Anggur

Untuk merealisasikan reka bentuk label ini, penyelidikan telah dilakukan mengenai teknik percetakan, bahan dan pilihan grafik, yang dapat mewakili nilai syarikat, sejarah dan wilayah di mana wain ini dilahirkan. Konsep label ini bermula dari ciri wain: pasir. Sebenarnya, tanaman merambat tumbuh di pasir laut tidak jauh dari pantai. Konsep ini dibuat dengan teknik embossing untuk mengambil reka bentuk di pasir taman Zen. Ketiga-tiga label itu bersama-sama membentuk reka bentuk yang mewakili misi kilang wain.

Pengiktirafan

Mengenai A' Design Award Besi

The Sands Wine Labels Labu Anggur ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. The Sands Wine Labels Labu Anggur diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. The Sands Wine Labels Labu Anggur dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Dimensi & Pembungkusan: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Tag: wine, label, packaging, wine label design
Teknologi Pengeluaran: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Cabaran Reka Bentuk: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Penyelidikan: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Inspirasi: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Tempoh Projek: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Aliran Operasi: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Paten: No copyrights on this project
Ahli Pasukan: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Kredit Imej: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver