IGPizza Identiti Korporat oleh Emanuele Grittini & Giuseppe Liuzzo

Reka bentuk IGPizza Identiti Korporat oleh Emanuele Grittini & Giuseppe Liuzzo ialah pemenang yang sangat dihormati bagi 2018 A' Design Award Besi yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

BesiGrafik· 2018

IGPizza Identiti Korporat

oleh Emanuele Grittini & Giuseppe Liuzzo

Klien: IGPizza

Pemenang A' Design Award Besi dalam Kategori Grafik

11,164

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #65396

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai IGPizza Identiti Korporat

IGPizza ialah identiti korporat yang dicipta untuk jenama piza bungkus bawa pulang. Identiti ini berasaskan corak yang diambil daripada bentuk-bentuk yang dilihat pada piza, dan corak-corak ini membentuk tekstur yang digunakan pada keseluruhan bahan korporat serta susun atur titik jualan. Watak piza yang tersenyum dengan lidah terjelir memberikan jenama ini nada yang mesra. Bungkusan piza dicetak menggunakan teknik fleksografi, manakala risalah menu dicetak sablon dengan warna Pantone. Grafik bungkusan turut memuatkan teks promosi dan maklumat pemesanan. Identiti ini dibangunkan bersama klien melalui perancangan secara partisipatif.

Pengiktirafan

Mengenai A' Design Award Besi

IGPizza Identiti Korporat ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. IGPizza Identiti Korporat diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. IGPizza Identiti Korporat dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail.
Dimensi & Pembungkusan: The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
Tag: Friendly, pizza, food, colorful, funny
Teknologi Pengeluaran: The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
Cabaran Reka Bentuk: It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
Penyelidikan: The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
Inspirasi: The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy.
Tempoh Projek: The project start in July 2016 in Milan and finished in December 2016 in Milan.
Aliran Operasi: The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
Ahli Pasukan: Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo