Nong Li Pembungkusan Bir oleh China Resources Snow Breweries

Reka bentuk Nong Li Pembungkusan Bir oleh China Resources Snow Breweries ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Platinum yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

PlatinumPembungkusan· 2025

Nong Li Pembungkusan Bir

oleh China Resources Snow Breweries

Klien: China Resources Snow Breweries

Pemenang A' Design Award Platinum dalam Kategori Pembungkusan

7,685,193

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #163373

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Nong Li Pembungkusan Bir

Nong Li ialah reka bentuk pembungkusan bir yang diilhamkan daripada Budaya Yangshao dari China purba. Botolnya dibentuk mengikut Shuang Er Ni Yu, sebuah bekas tembikar bercorak ikan salamander yang digunakan sebagai bekas arak dalam budaya awal tersebut. Ketukangan tembikar hitam digabungkan dengan bentuk kaca tradisional, dan warna gelapnya melindungi bir daripada cahaya dan perubahan suhu. Corak geometri menambah daya tarikan visual serta memberikan pegangan yang mantap. Penutupnya menggambarkan empat langkah ritual ucap selamat China purba: merasa, menawarkan, membalas dan membalas semula.

Pengiktirafan

Mengenai A' Design Award Platinum

Nong Li Pembungkusan Bir ialah pemenang A' Design Award Platinum, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk yang benar-benar luar biasa, elegan dan megah. Pemenang Platinum ialah keajaiban ciptaan, bukti batas kreativiti intelek, dan menunjukkan profesionalisme tiada tandingan serta kegeniusan pereka bentuknya. Reka bentuk ini diharapkan menjadi karya paling terkenal yang mentakrifkan estetika sesuatu zaman, menyumbang kepada kesejahteraan masyarakat dan memajukan batas seni, sains, reka bentuk dan teknologi. Nong Li Pembungkusan Bir mempamerkan tahap kecemerlangan yang melangkaui batas dan tanpa ragu menjadikan dunia tempat yang lebih baik dengan ciri-cirinya yang menguntungkan dan bernilai. Nong Li Pembungkusan Bir ialah karya pemenang A' Design Award Platinum yang membangkitkan keinginan, memberi inspirasi, menyeronokkan, menggembirakan dan mencetuskan kegembiraan yang besar.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Dimensi & Pembungkusan: product dimensions, 355 mm x 355 mm x 120 mm
Tag: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Teknologi Pengeluaran: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Cabaran Reka Bentuk: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Penyelidikan: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Inspirasi: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Tempoh Projek: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Aliran Operasi: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Ahli Pasukan: Qiguang Li, Celine Zhou, Yan Yang