Sunghoon Kim - Kang Yoonsung Номын Дизайн

Sunghoon Kim бүтээсэн Kang Yoonsung Номын Дизайн бол Хэвлэмэл ба нийтлэгдсэн медиа дизайн уралдааны ангиллын 2021 A' Design Award Хүрэл шагнал шагналын өндөр үнэлгээтэй ялагч юм.

ХүрэлХэвлэл· 2021

Kang Yoonsung Номын Дизайн

зохиогч: Sunghoon Kim

Захиалагч: Kang Yoonsung

Хэвлэл ангиллын A' Design Award Хүрэл шагнал шагналтан

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A' Design Award дээр үзэх Хэвлэлийн мэдээ Шагналын тэмдэг

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Дизайн

Kang Yoonsung Номын Дизайн тухай

Энэ ном нь график дизайнер, их сургуулийн профессор Кан Юнсунгийн тэтгэвэрт гарахад зориулагдсан. Эрт дээр үеэс Солонгост 100 хоног, нэг нас, гэрлэлт, 60 нас зэрэг аз жаргалтай үйл явдлуудад солонгон өнгийн будаатай бялуу хийдэг уламжлал байдаг. Тэрээр тэтгэвэрт гарах нь гуниг биш, баяр ёслолын өдөр байвал гэж найдаж байсан тул номын үзэл баримтлал нь солонгон өнгийн будаатай бялуу болсон. Ном нь Солонгос, Хятад, Японоос ирсэн 60 хамтран ажиллагсад болон шавь нарын захидал, мөн Кан Юнсунгийн дизайны бүтээлүүдээс бүрдсэн. Номыг солонгон өнгийн будаатай бялууг илэрхийлэхийн тулд өнгөт цаас ашиглан зохион бүтээжээ.

Хүлээн зөвшөөрөлт

A' Design Award Хүрэл шагнал тухай

Kang Yoonsung Номын Дизайн нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Kang Yoonsung Номын Дизайн нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Kang Yoonsung Номын Дизайн хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Дизайны цаад тал

Хэвлэлийн багц

Зохиогчийн өгсөн кредит, багийн гишүүд болон техникийн дэлгэрэнгүй мэдээлэл.

Өвөрмөц шинж чанарууд: Kang Yoonsung is a graphic designer and university professor representing South Korea. He retired as a professor in February 2020. We decided to make a book to celebrate Kang Yoonsung's retirement. Since ancient times, there has been a custom in Korea to make rainbow rice cakes and share them on a feast day. Koreans shared rice cakes on auspicious days such as 100 days, 1st birthday, marriages, and 60th birthdays. We hoped that retirement would be a feast day, not a sad day, so the concept of the book became rainbow rice cake. The book consists of letters from 60 colleagues and students from Korea, China and Japan and design work by Kang Yoonsung. The book means a comma for a new beginning, not the end of Kang's design journey.
Хэмжээ & Савлагаа: 170mm x 250mm x 55mm, 648page, Soft nude bookbinding, Hot foil stamping processing on cover, The corrugated cardboard is glued to the cover
Шошго: graphic, graphic design, design, editorial, typography, book, book design, brand design, branding, poster, poster design
Үйлдвэрлэлийн технологи: The page proceeded with offset printing. The binding was made with soft nude binding and then glued white corrugated cardboard to the first and last pages. Black Hot foil stamping processing on white corrugated cardboard, which is 2mm thick. Five colored papers of pink, light green, yellow, mint and purple were sequentially listed to form a book by mixing them with printed white paper.
Дизайны сорилт: The biggest difficulty was the proper allocation of 60 letters, 200 works of images and 500 photographs. To realize the shape of rainbow rice cake, the four-sided color of the border of the book must look like a rainbow. Therefore, the distribution of letters, images, and photographs became an important challenge because the design had to be uniformly done with a certain amount of page allocation. Book spine had to be exposed to embody the shape of rainbow rice cake, and the choice of paper was too important for the color representation of the rainbow. The page tried a combination of white paper and colored paper, and the cover wanted to use white corrugated paper to form a rainbow rice cake. Through this type of rainbow rice cake, He wanted to make the retirement ceremony feel an exciting feast.
Судалгаа: He felt the need to look back on the life of a person who has lived 65 years through 60 letters and the life of a graphic designer through about 200 design works. The book consists of 12 chapters. Through 60 letters from Korean, Chinese, and Japanese colleagues and disciples and a book designed by designer Kang Yoonsung's poster design, book design, and brand design, we intend to introduce readers' life to Kang Yoonsung. Also, He wanted to make Korea feel the feast culture through the form of rainbow rice cake.
Урам зориг: In Korea, the meaning of a rainbow is 'the door of water.' The shape of a round oval rainbow was regarded as a door that went up from the ground to the sky. As a result, rainbow was interpreted as an auspicious meaning, and since ancient times, it has been common practice in Korea to make and share rainbow rice cakes on a feast days. Inspired by this traditional element, He wanted to design a book in the form of rainbow rice cake so that He could share the joy like sharing rice cakes on an exciting feast day.
Төслийн хугацаа: The project started in Seoul, Korea in September 2019, Beijing, China, and Tokyo, Japan, and was completed in Seoul in February 2020.
Үйл ажиллагааны урсгал: Retirement in a person's life is experienced once. The feelings you feel about retirement will vary from person to person. But you never have to be sad just because you retire. Retirement is not the last in life, but a comma for the beginning of a new journey. The book consists of letters written to Kang Yoonsung by 60 people, including colleagues and students from Korea, China and Japan. Hopefully, readers will feel indirectly the life of Kang Yoonsung as a designer and individual preparing for a new journey through this book.
Багийн гишүүд: Creative Director: Sunghoon Kim
Designer: Sunghoon Kim
Designer: Wook Kim
Designer: Min-hee Jeon
Зургийн зохиогч: Sunghoon Kim