Xianming Hu - The Seeds Of Faith Их сургуулийн элсэлтийн урилга

Xianming Hu бүтээсэн The Seeds Of Faith Их сургуулийн элсэлтийн урилга бол Хэвлэмэл ба нийтлэгдсэн медиа дизайн уралдааны ангиллын 2021 A' Design Award Алтан шагнал шагналын өндөр үнэлгээтэй ялагч юм.

АлтанХэвлэл· 2021

The Seeds Of Faith Их сургуулийн элсэлтийн урилга

зохиогч: Xianming Hu

Захиалагч: Beijing Forestry University

Хэвлэл ангиллын A' Design Award Алтан шагнал шагналтан

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The Seeds Of Faith Их сургуулийн элсэлтийн урилга тухай

"Итгэлийн үр" бол Бээжингийн Ойн Аж Ахуйн Их Сургуульд зориулан бүтээсэн их сургуулийн элсэлтийн урилгын иж бүрдэл юм. Уг иж бүрдэлд элсэлтийн урилга, тэмдэглэлийн дэвтэр, элсэлтийн гарын авлага багтдаг. Урилгын дөрвөн хувилбар нь ургамлын өсөлтийн үе шатуудыг харуулдаг: үржих, соёолох, өсөх, цэцэглэх. Урилга нь хар ногоон өнгөтэй бөгөөд үрийг илэрхийлсэн мөнгөлөг, алтлаг цэгүүдтэй. Гол материал нь дахин боловсруулсан хаягдал цааснаас хийсэн саарал картон юм. Гадаргуугийн хээ угалзыг халуун алтан болон мөнгөн дардасаар хийсэн нь хэвлэлийн бэхний хэрэглээг багасгадаг. Энэхүү дизайн нь тус их сургуулийн соёлыг тусган харуулдаг.

Хүлээн зөвшөөрөлт

A' Design Award Алтан шагнал тухай

The Seeds Of Faith Их сургуулийн элсэлтийн урилга нь A' Design Award Алтан шагналын ялагч бөгөөд нэгдүгээр зэргийн, гайхамшигтай, гарамгай загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Алтан ялагчид бол маш шинэлэг, алсын хараатай, нүд гялбам гэрэлтсэн бүтээл бөгөөд зохион бүтээгчдийн авьяас, мэргэн ухаан, ур чадварыг тусгадаг. The Seeds Of Faith Их сургуулийн элсэлтийн урилга нь хамгийн их магтагдсан, чиг хандлага тогтоогч, хөшөө мэт шинэ бүтээл болж урьд өмнө байгаагүй үнэ цэнийг бий болгоно гэж хүлээгддэг. Алтан шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлдэг гайхамшигтай, үнэлэгдсэн төсөл юм. The Seeds Of Faith Их сургуулийн элсэлтийн урилга хүчтэй хүсэл төрүүлж, хүсэл тэмүүллийг сэдрээж, бүтээлч сэтгэлгээг урамшуулж, байлдан дагуулдаг.

Дизайны цаад тал

Хэвлэлийн багц

Зохиогчийн өгсөн кредит, багийн гишүүд болон техникийн дэлгэрэнгүй мэдээлэл.

Өвөрмөц шинж чанарууд: The whole set includes an admission letter, a notebook and an enrollment guidance. Four types of the letters illustrate stages of the growth process – Breeding, Germinating, Growing and Flourishing. The letter is colored dark green, with silver and golden dots or seeds. The concept of this design is the power of seeds - the research objects for Beijing Forestry University.College students in BFU are seeds, that, with the cultivation, can release power to make important contributions.
Хэмжээ & Савлагаа: Admission letter 230mmx230mmx4mm; The notebook 76mmx76mmx76mm; The enrollment guidance 130mmx130mm; The package 250mmx250mm; The big package 300mmx300mm
Шошго: Creative, Identifiable,Cultural,International,Interaction
Үйлдвэрлэлийн технологи: Considering environmental protection, the main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material. Environmentally friendly papers are mounted on both sides of the grey board, and the patterns on the surface are made by bronzing and hot silver, which save ink printing. The overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away.
Дизайны сорилт: 1-The admission letter should reflect the school motto of " enjoying the scenery with hills and waters, cultivating people like planting trees".
2-It combines the characteristics of Beijing Forestry University , differing from those of other universities.
3-The work should be finished on time and with budget, and its cost should be reduced as far as possible on the premise of these gorgeous acceptance letters.
Судалгаа: Research Background: Because the admission letters in the other universities are all the same, many of them are like red certificates of merit or good news, which do not highlight the characteristics of the school and are easy to confuse people. In such an era of personalization, it is difficult to resonate with a admission letter without differentiation or characteristics, and it is more of a passive acceptance.
Methods & Creation Process: First of all, from the creative of my design is unlike other similar products, the design is integrated the letter of admission with the characteristics, educational philosophy and spirit of BFU, making the audience know more about the school's unique culture.The admissions letter of Beijing Forestry University has three main colors: blackish green, earth gold and starry silver. The letter has square and circular shapes, symbolizing heaven and earth, and implying the growth of seeds. With the square of a 4 mm grey board , the overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away. I participate in the entire production and supervision process, finally presenting a delicate and unique admission letter.I think it is a window to spread the new campus culture.
Tools & Materials: The main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material.the notebook and an enrollment guidance is also made of eco-friendly papers.
Results and Impact:
The design , made by me, is issued by BFU to give each newborn, has finished printing production. The university has made the online promotion with ite initial release, within just two hours the number of browers surpassing 100,000, which has caused great sensationin in WeChat and Weibo and other social media including China central television (CCTV), China Daily, CCTV, Beijing daily, economic daily, surging news, new weekly, particularly published on weibo ( known as the China’s Twitter) as a hot top topic at the same time. It has become a model and a trendsetter in the design of admissions letters.
Урам зориг: Almost all college admission letters are the same. I want to design an innovative, differentiated and recognizable notice that reflects the school motto of " enjoying the scenery with hills and waters, cultivating people like planting trees" as well as the philosophy and spirit of the school, so that the audience can feel the unique culture of the school when receiving the information. The message is designed to give the audience a better sense of the school's unique culture.
Төслийн хугацаа: The project started in April 2018 in Beijing and finished in July 2018 in Beijing.
Үйл ажиллагааны урсгал: Considering environmental protection, the main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material. Environmentally friendly papers are mounted on both sides of the grey board, and the patterns on the surface are made by bronzing and hot silver, which save ink printing. The overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away.
Зургийн зохиогч: Photographer Yong Yang，Dawu Zhao，Creator Xianming Hu，Image post-processing Xianming Hu