Tokyu Garden City Tuakiri Ataata, Paetukutuku nā Fourdigit Vietnam Co., Ltd.

Ko te hoahoa Tokyu Garden City Tuakiri Ataata, Paetukutuku nā Fourdigit Vietnam Co., Ltd. he kaitoa whakahirahira o te 2022 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Paetukutuku me te Tukutuku.

HiriwaTukutuku· 2022

Tokyu Garden City Tuakiri Ataata, Paetukutuku

nā Fourdigit Vietnam Co., Ltd.

Kiritaki: Becamex Tokyu Co., Ltd

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Tukutuku

66,163

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #140456

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Tokyu Garden City Tuakiri Ataata, Paetukutuku

Ko Tokyu Garden City te tuakiri ataata me te paetukutuku mō tētahi kaupapa whanaketanga tāone i Binh Duong New City, Vietnam. E hāngai ana te hoahoa ki te kaupapa tāone Hou Tonu. Ka whakaatu ngā rārangi angiangi i te hou, ka whakaatu ngā rārangi mātotoru i te tipuranga, e honohono ana i te hoahoa Hapanihi me te hoahoa Whēteneme. Ka whakaatu te paetukutuku i ngā pārongo taketake me ngā tuhinga mō te tāone i te reo Whēteneme, i te reo Pākehā me te reo Hapanihi. Kua hangaia te pae ki te React me tētahi pūnaha whakahaere ihirangi kāore he māhunga, nō reira ka māmā tonu ngā whakahoutanga. Ka arahi ngā pakiwaituhi me ngā tahua taumau i ngā kaiwhakamahi mai i ngā whārangi katoa.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Tokyu Garden City Tuakiri Ataata, Paetukutuku te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Tokyu Garden City Tuakiri Ataata, Paetukutuku he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Tokyu Garden City Tuakiri Ataata, Paetukutuku he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: We designed the visual identity and website for Tokyu Garden City, an urban development project in Binh Duong New City, Vietnam. The concept was Always New. The website provides not only basic information but also a variety of articles that convey the attraction of the city. We designed the website as a place to create awareness and understanding of the city, to build relationships between residents and developers, and to spread the word from the residents to the world.
Inenga & Pēketanga: The content pages such as News & Topics and Discover have Vietnamese, English, and Japanese versions, and there was concern that updates would become complicated. Therefore, it was developed using Headless CMS so that the webmaster can transmit information smoothly. By separating the front-end and back-end development and handling the access load separately, a beautiful design and ease of updating were achieved at the same time.
Tūtohu: Minimal, Simple, Exciting, Rich, Bright, Fresh, Growth
Hangarau Whakanao: We implemented animation direction and interaction for a fun, exciting, and novel design using the fast and lightweight G S A P (GreenSock Animation Platform).
The website was built component-based using React, with only relevant components being updated and rendered efficiently. The website was built with methods to achieve a stress-free and comfortable process when accessed by the user.
Wero Hoahoa: In the process of identifying and scrutinizing what is truly necessary in today's society, where so much information is available and diverse ways of working and living are accepted, we have come to believe that remaining the city whose attraction is not fade away even decades after is the value of a "constantly new and growing" city.
The two types of elements, thin lines (newness) and thick lines (growth), are intended to remain a symbol of urban design that bridges Japan and Vietnam.
Rangahau: We ascertained the actual situation through a quantitative survey cooperating with the local government in the development of the Binh Duong New City over 10 years. We conducted interviews to grasp the vision of the management in business aspects, depth interviews with real estate sales agents to grasp the representative personas of residents, field observation to grasp the specific personas to understand their situation and how their behavior changes over time and location.
Whakaaweawe: Most important was the city's theme, Always New. We sought ways to express in the V I and website that this city is a place where things are always changing and new things are being born. The client is a joint venture between Japan and Vietnam, and while respecting the Vietnamese culture, they are developing this city by incorporating the best of Japan. How to convey the fusion was also important. Research such as field observation and interviews was a key factor when considering the design.
Roanga o te Kaupapa: The project started in December 2020 with the concept and visual identity study. The website development project began in May 2021 and the website went live in March 2022.
Rerenga Mahi: To grab the user's attention at the first view, we created a vivid flow of text and images at the beginning of the page. We designed interactions from both functional and emotional perspectives in order to prevent user misoperation, convey information in an impressive manner, and create a comfortable operation. The overall menu and links to language switching and the Facts page are fixedly placed so that one-click from any page takes users to where they want without stress.
Ngā Mema o te Rōpū: - FOURDIGIT Inc.
Yasuhiro Nishimura
Taishi Yokoyama
Katsuya Ichikawa
Anh Ngo
Tien Nguyen
Takanori Hiraoka
Sou Watanabe
Wakana Murayama
Mizuki Maeda
Pham Vuong Uy
Naoya Kasai
Nguyen Cao Phung
Le Kim Quy
Vu Huy Hoang
Nguyen Hoang Son
Le Minh Tuan

- Partner
Luong Cong Anh Duc
Pham Xuan Phuoc
Sketch Co., Ltd
Noriaki Sugita (GRAFICA)
Luu Bich Dung