Macy’s Website Paetukutuku Tauhokohoko-Hiko nā Willy Lai and Dave Torres

Ko te hoahoa Macy’s Website Paetukutuku Tauhokohoko-Hiko nā Willy Lai and Dave Torres he kaitoa whakahirahira o te 2020 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Paetukutuku me te Tukutuku.

KouraTukutuku· 2020

Macy’s Website Paetukutuku Tauhokohoko-Hiko

nā Willy Lai and Dave Torres

Kiritaki: Macy's

Kaitoa o te A' Design Award Koura i te Wāhanga Tukutuku

88,001

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #93996

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Macy’s Website Paetukutuku Tauhokohoko-Hiko

Ko te paetukutuku o Macy's he pūhara tauhokohoko-hiko e āhei ai ngā kaihoko ki te hoko i ngā taonga a Macy's mā te ipurangi. I hoahoatia anōtia te paetukutuku i te tau 2019 hei whakautu tōtika ki ngā urupare a ngā kaihoko, ā, ko te hua he hoahoa mā, māmā, ā, i whakaawetia e te ao kākahu. Ka whakamahi te whakatakotoranga i ngā pāpāho o te ao kākahu me ngā hua hangarau a te kiritaki, ā, ko tāna whāinga he wehewehe i a Macy's mai i ngā kaihokohoko whakataetae. I whakamahia ngā hangarau tukutuku urupare hou, nō reira ka taea te mātakitaki i te pae i runga i ngā rorohiko pona, ngā papahiko me ngā waea atamai. Nā te rangahau wheako kaiwhakamahi i ārahi te hoahoa anō, tae atu ki ngā uiuinga tatauranga, ngā uiuinga ā-kanohi me ngā whakamātautau whaihua.

Te Whakamihi

Mō te A' Design Award Koura

Ko Macy’s Website Paetukutuku Tauhokohoko-Hiko te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Macy’s Website Paetukutuku Tauhokohoko-Hiko he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Macy’s Website Paetukutuku Tauhokohoko-Hiko i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Inenga & Pēketanga: We developed reponsive web design across different devices.
Tūtohu: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Hangarau Whakanao: We utilized modern responsive web technologies.
Wero Hoahoa: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Rangahau: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Whakaaweawe: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Roanga o te Kaupapa: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Rerenga Mahi: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Ngā Mema o te Rōpū: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Whakamana Whakaahua: Images courtesy of Macys.