Al Mocha Port Takai Kawhe nā Elena Gamalova

Ko te hoahoa Al Mocha Port Takai Kawhe nā Elena Gamalova he kaitoa whakahirahira o te 2022 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2022

Al Mocha Port Takai Kawhe

nā Elena Gamalova

Kiritaki: Al Mocha Port

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

29,899

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #140423

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Al Mocha Port Takai Kawhe

He raupapa o nga hoahoa takai mo Al Mocha Port, Saudi Arabia. Ko te hoahoa he mea whakaawe mai i te hitori, te ahurea, me te putake ki te hanga i tetahi tuakiri hei whakakaha i te pono me te tohungatanga. He ma, he marama, he tohu, he kore kiki i nga korero, e hono ana i nga mea o mua me o naianei. Ko nga tae o te Navy Blue, Forest Green, me te Gold e whai ana ki te kukume i te aro o nga kaihoko. Ko te whakaahua kawhe i nga taha e whakanui ana i te whakaaro o te kaihanga ki te kowhiringa hua. Ma te punaha tapanga ngawari ka taea e te waitohu te urutau i te tuku, puta noa i te tau.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Al Mocha Port Takai Kawhe te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Al Mocha Port Takai Kawhe he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Al Mocha Port Takai Kawhe he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
Inenga & Pēketanga: Width 125 mm x Depth 80 mm x Height 195 mm
250 grams
Tūtohu: specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
Hangarau Whakanao: Aluminum Stand Up Pouch, flat bottom, quad seal.
Wero Hoahoa: The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
Rangahau: The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.

Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century.
Whakaaweawe: The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum.
Roanga o te Kaupapa: The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
Rerenga Mahi: In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
Whakamana Whakaahua: Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova