Cascahuin Tavoahangy Tequila nataon'i Humberto Garcia

Ny endrika Cascahuin Tavoahangy Tequila nataon'i Humberto Garcia dia mpandresy sarobidy amin'ny 2021 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2021

Cascahuin Tavoahangy Tequila

nataon'i Humberto Garcia

Mpanjifa: Tequila Cascahuín

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #110322

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Cascahuin Tavoahangy Tequila

Cascahuin dia tavoahangy natao ho an'ny tequila. Novaina ny vava, ny peratra ary ny vozon'ny tavoahangy mba hiasan'ny rafitra fanidiana amin'ny tapo-boto (bouchon liège). Ampiharina amin'ny endrika mibontsina avo (haut-relief) eo amin'ny vozony ny sarin'ny marika, izay manome fanombohan-kase manavaka ny fonosana. Ny fitehirizana vera dia vokarina amin'ny fanamboarana amin'ny fitsofana (blow molding), miaraka amin'ny vera sodium-calcium ho fitaovana fototra. Ny bouchon dia vita amin'ny voan-tapo-boto voajanahary voafantina voaloko amin'ny loko avy amin'ny zavamaniry azo hanina. Ny tavoahangy dia mirefy 70 amin'ny 70 amin'ny 260 milimetatra. Ny famolavolana dia maka aingam-panahy avy amin'ny asa tanana talohan'ny Hispanika, ny fitaovana ary ny famakiana ny kintana.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Cascahuin Tavoahangy Tequila, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Cascahuin Tavoahangy Tequila. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Cascahuin Tavoahangy Tequila dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
Refy & Fonosana: the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm
Marika: design, product design, graphic design, art direction, tequila, bottle, visual design
Teknolojia Famokarana: The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments.
Fanamby Endrika: One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
Fikarohana: The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.

To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.

The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.

Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time.
Aingam-panahy: The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
Faharetan'ny Tetikasa: The project started in April 2020 in Mexico and finished in September 2020 in Mexico
Mpikambana ao amin'ny Ekipa: Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez
Loharanon-tsary: All photos: Irving Jimenez & Humberto Vanhuten