Nong Li Fonosana Labiera nataon'i China Resources Snow Breweries

Ny endrika Nong Li Fonosana Labiera nataon'i China Resources Snow Breweries dia mpandresy sarobidy amin'ny 2025 A' Design Award Platina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

PlatinaFonosana· 2025

Nong Li Fonosana Labiera

nataon'i China Resources Snow Breweries

Mpanjifa: China Resources Snow Breweries

Mpandresy A' Design Award Platina amin'ny Sokajy Fonosana

7,685,193

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #163373

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Nong Li Fonosana Labiera

Nong Li dia famolavolana fonosana labiera nahazo aingam-panahy avy amin'ny Kolontsaina Yangshao tao Shina fahiny. Ny endriky ny tavoahangy dia natao mifanaraka amin'ny Shuang Er Ni Yu, vilany tanimanga misy sarin-trondro salamandra izay nampiasaina ho fitoeran-toaka tamin'izany kolontsaina taloha izany. Nampifangaroina amin'ny endrika fitaratra nentim-paharazana ny fahaizana amam-pahakingana amin'ny tanimanga mainty, ary ny loko maizina dia miaro ny labiera amin'ny hazavana sy ny fiovan'ny hafanana. Ny sary geometrika dia manampy hatsarana ho an'ny maso sady manome fitazonana azo antoka. Ny sarony dia mampiseho dingana efatra amin'ny fombafomba fiaraha-misotro toaka sinoa fahiny: manandrana, manolotra, mamaly ary mamerina.

Ny Fankasitrahana

Momba ny A' Design Award Platina

Nandresy ny A' Design Award Platina ny famolavolana Nong Li Fonosana Labiera, fankasitrahana malaza indrindra omena ny famolavolana izay tena miavaka, tsara tarehy ary mahatalanjona. Ny mpandresy Platina dia fahagagana amin'ny famoronana, porofon'ny fetran'ny fahaiza-mamorona ara-tsaina, ary mampiseho ny fahaizana ara-barotra tsy manam-paharoa sy ny fahamoramoran-tsain'ny mpamolavola azy. Andrasana ho asa malaza indrindra ireo famolavolana ireo, izay mamaritra ny hakantony ara-zavakanto amin'ny vanim-potoana iray, manampy amin'ny fahasalamam-piarahamonina ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Nong Li Fonosana Labiera dia mampiseho haavon'ny fahaiza-manao mihoatra ny fetra ary tsy isalasalana fa mahatonga ny tontolo ho toerana tsara kokoa noho ny toetrany mahasoa sy sarobidy. Ny famolavolana Nong Li Fonosana Labiera dia asa nandresy ny A' Design Award Platina izay mamaly ny faniriana, mamporisika, mampientam-po, mahafaly ary mamelona fifaliana lehibe.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Refy & Fonosana: product dimensions, 355 mm x 355 mm x 120 mm
Marika: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Teknolojia Famokarana: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Fanamby Endrika: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Fikarohana: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Aingam-panahy: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Faharetan'ny Tetikasa: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Fizotr'asa: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Mpikambana ao amin'ny Ekipa: Qiguang Li, Celine Zhou, Yan Yang