Superlimao Identitas Mercatoria ab Ruis Vargas

Opus Superlimao Identitas Mercatoria a designatore Ruis Vargas est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2020

Superlimao Identitas Mercatoria

a Ruis Vargas

Cliens: Laika

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

12,800

Victor Praemii Verificatus

Verifica Statum Praemii pro #98423

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Superlimao Identitas Mercatoria

Superlimao est identitas mercatoria pro societate architecturae Brasiliana creata. Logotypum ex litteris grotescis inspiratur, tonum severum praebens qui cum serie illustrationum colore vario et exemplarium contrastat. Identitas chartas negotii, sigilla ad epistulas claudendas, praesentationem institutionalem et tabulas murales complectitur. Tabulae murales in charta offset septuaginta quinque grammatum imprimuntur et parietibus ac tabulatis affiguntur ad sedem officii et loca aedificationis notandam. Lingua visualis, secundum nuntium et contextum, tam severa quam expressiva esse potest.

Agnitio

De Praemium A' Design Award Aeneum

Superlimao Identitas Mercatoria victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Superlimao Identitas Mercatoria rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Superlimao Identitas Mercatoria necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
Dimensiones et Involucrum: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
Notulae: Brand, poster, logotype, illustration, visual identity, Laika Design
Technologia Productionis: The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
Provocatio Designandi: The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
Investigatio: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand.
Inspiratio: Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
Duratio Operis: The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
Cursus Operationis: The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
Patentes: Laika Design
Membra Turmae: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Agnitiones Imaginum: Laika Design