Status Audio Nota Firmae ab Ryan Paonessa

Opus Status Audio Nota Firmae a designatore Ryan Paonessa est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aeneum in Categoria Certaminis Publicitas.

AesPublicitas· 2020

Status Audio Nota Firmae

a Ryan Paonessa

Cliens: Ryan Paonessa Design

Victor praemii Praemium A' Design Award Aeneum in Categoria Publicitas

12,808

Victor Praemii Verificatus

Verifica Statum Praemii pro #98408

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Status Audio Nota Firmae

Status Audio est nota firmae ad societatem otophonorum New Eboraci sitam, quae mercem directe ad consumptorem vendit, creata. Logotypum fluxum simplicis undae sonae imitatur, singulis litteris eundem cursum verticalem et arcum sequentibus. Unda sona expolita etiam ut signum secundarium inservit, ubi logotypum non necessarium est. Color et litterarum forma identitatem visualem per involucra, situm interretialem, res typographicas et materias mercatorias uniunt. Otophona nullum signum ferunt, solum codicem mercis proprium, qui rationem minimam et utilitariam reflectit. Involucrum variis magnitudinibus praebetur.

Agnitio

De Praemium A' Design Award Aeneum

Status Audio Nota Firmae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Status Audio Nota Firmae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Status Audio Nota Firmae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.

The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.
Dimensiones et Involucrum: The packaging shown is offered in a variety of sizes and iterations based on the product.
Notulae: graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
Technologia Productionis: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
Provocatio Designandi: Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
Investigatio: The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
Inspiratio: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
Duratio Operis: This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
Cursus Operationis: Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
Membra Turmae: Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son
Agnitiones Imaginum: Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.