Better Bodies Hi Identitas Notae ab Takahiro Eto

Opus Better Bodies Hi Identitas Notae a designatore Takahiro Eto est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Platinum in Categoria Certaminis Graphica.

PlatinumGraphica· 2022

Better Bodies Hi Identitas Notae

a Takahiro Eto

Cliens: Better Bodies Hi

Victor praemii Praemium A' Design Award Platinum in Categoria Graphica

2,638,834

Victor Praemii Verificatus

Verifica Statum Praemii pro #133445

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Better Bodies Hi Identitas Notae

Better Bodies Hi est identitas notae pro studio exercitationis corporis. Haec identitas fundatur in genere litterarum quod tribus gradibus transformatur. Dum visitatores a receptaculo ad aream exercitationis procedunt, litterae in signis crassiores et maiores fiunt. Stilus tenuissimus parce in receptaculo adhibetur ut atmosphaera tranquilla creetur. Stilus audacissimus in area exercitationis adhibetur, altitudine plus quam unius metri. Hoc genus litterarum applicatur emblemati, sedi interretiali, signis atque rebus impressis. Litterae mutabiles adiuvant utentes ut corpus et mentem ad exercitationem gradatim praeparent.

Agnitio

De Praemium A' Design Award Platinum

Better Bodies Hi Identitas Notae victor est Praemii A' Design Award Platinum, honoris amplissimi formis vere eximiis, elegantibus et magnificis dati. Victores Platini miracula creationis sunt, testimonia finium ingenii inventivi, et industriam inaequabilem auctorum suorum ostendunt. Exspectatur has formas opera celeberrima fore, quae aetatis venustatem definiant, ad societatis salutem conferant et fines artis, scientiae, formandi et technologiae promoveant. Better Bodies Hi Identitas Notae excellentiam transcendentem exhibet et utilibus proprietatibus mundum meliorem reddit. Better Bodies Hi Identitas Notae opus est Praemio A' Design Award Platino victum, quod cupiditates excitat, animos incitat, delectat et magnum gaudium creat.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
Dimensiones et Involucrum: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
Notulae: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
Technologia Productionis: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
Provocatio Designandi: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
Inspiratio: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
Duratio Operis: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
Cursus Operationis: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
Membra Turmae: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima