Borboleta Ratio Signi ab Juan Eugenio Mallo Camera

Opus Borboleta Ratio Signi a designatore Juan Eugenio Mallo Camera est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Argenteum in Categoria Certaminis Graphica.

ArgentumGraphica· 2020

Borboleta Ratio Signi

a Juan Eugenio Mallo Camera

Cliens: Balko Argentina S.a

Victor praemii Praemium A' Design Award Argenteum in Categoria Graphica

47,958

Victor Praemii Verificatus

Verifica Statum Praemii pro #91454

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Borboleta Ratio Signi

Borboleta ratio signi est quae duabus retibus stationum benzini creata est, quae ad eundem coetum possessorum in Brasilia pertinent. Dislub in regione septentrionali orientali operatur et Equador in regione septentrionali operatur, et utraque rete sua nomina retinet. Signum commune papilionis forma duas notas coniungit. Papilio ad transformationem et renovationem refert, atque eius linea etiam adumbrationem territorii Brasiliani revocat. Tres colores adhibentur, unus pro quaque societate et tertius color pro earum unione. Signum in reticulo moduli fundatum aedificatur.

Agnitio

De Praemium A' Design Award Argenteum

Borboleta Ratio Signi victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Borboleta Ratio Signi opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Borboleta Ratio Signi creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Dimensiones et Involucrum: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Notulae: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Technologia Productionis: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Provocatio Designandi: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Investigatio: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Inspiratio: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Duratio Operis: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Cursus Operationis: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Membra Turmae: Juan Eugenio Mallo Camera
Diego Adrián Beas